Website Auditor Review: This Has It All | Technical and Content SEO Optimization

Thanks for watching my Website Auditor Review from the makers of SEO Powersuite. This is a desktop application but it packs a lot of punch for technical SEO audits and also has on page content optimization and white labelling. Get it here:
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Closed Caption:

all right welcome back to learnwire
today we'll be looking at website
auditor uh it looks like this is a
pretty big application already and I
believe it's probably already been on
the site before we're going to be
looking at this alternative to ahrefs
semrush and Uber suggest so a lot of you
will be interested in this now I will
say that I won't be able to do a
full-blown review I'm going to really
stick to the things that I would be
interested in it looks like it's a suite
of like four major softwares but I
really want to focus more on the content
optimization we can kind of look at what
it says about our website and so forth
but
um really I'm going to be focusing on
the content optimization there's a lot
of things you can do with this tool and
so forth so we're gonna stick with there
we will look at the appsumo pricing
right over here looks like website
auditor for 49 you get unlimited
websites for SEO audit unlimited web
pages to crawl per website shareable
white label site so this is great for
agencies if you're in SEO and you want
to sell these reports and use this for
your clients then looks like you're able
to do that for unlimited sites 100 plus
SEO factors checked all kinds of stuff
here unlimited amount of extracted
search engine data and app content
optimization with export hooker products
projects and 1000 reports in the cloud
data export is a CSV
SQL and HTML formats exporting client
reports in PDF or HTML you'll probably
be using PDF and automated reporting and
delivery all right so we're going to be
looking at that that's really the
that's that's really the the deal right
there it says unlimited websites and
unlimited pages so it just sounds like
it's 49
um it is a desktop application so it's a
little old school
um but we're gonna dive in and check
this out
um also if we come over let's go I just
went and downloaded this I wanted to
come see because like right over here
you have link assistant uh SEO Spyglass
website so they have these other tools
and this SEO power Suite that does ring
a bell and makes sense I've seen this
before definitely
um and if we go over here and look at
website traffic they get over 300 000
hits per month so this is a well
developed it's been around for a really
long time I think this has been around
for years probably over 10 years if I
had to make a guess it's the SEO power
Suite that has had um you know these
software tools for a really long time
but right now we're focusing on just the
website auditor and that includes a
bunch of different things that you can
do with just the website auditor but it
does look like you pretty much get you
can purchase the software and here is
the pricing on the website if you don't
get the LTD on appsumo you have a
website auditor you do have a free and
I'm going to be looking at the free
right now a website auditor professional
version is 125 a year and the website
auditor Enterprise is 299 per year I'm
going to go back over and look at this
and this is a lifetime deal so this is
not
um this is not yearly so this is
probably a pretty good deal if you're in
need of a tool like this so let's go
jump in real quick now I will say when I
downloaded the software it was
microscopic small I do have a really
large screen and so I don't know if it
defaulted to
um somehow it defaulted at a hundred
percent I could literally could not see
the text on the screen it was so small
and so
um I already ran it makes you run an SEO
audit on your site so I did that and
then
um I was I was looking and I went up to
preferences I'll show you that in a
minute and I actually had to resize it I
moved it to 150 percent and it looks
like we'll be able to see everything
pretty good now the problem is is that
if you have the free version you can't
save your project so we'll have to rerun
this again so that's just kind of uh
something to note when you first start
start the software up we had to restart
the software in order to get the new
size using at 150 so we can actually see
the menu and see what we're doing on the
screen I probably could take this up to
175 to be honest because I can already
see it's still kind of small but we're
gonna make do with this but just giving
you a heads up that it is a desktop
application and
you may need to resize it close it down
and then reopen it all right and that's
kind of the step I'm on right now so
we're going to go in here
make sure I type that in
realisticpay.com and I'm going to say
um finish and now it's going to go out
and run the audit on my site I'm going
to see if I can maximize this and let's
see right here move my screen up just a
bit so we can see everything you know I
don't know if I'm gonna have time to do
a bunch of video editing to zoom in and
and so forth on on the site but I think
you can see pretty well
um it might be a little tough if you're
watching this on a phone you might have
a hard time seeing everything but right
now it's basically telling us
um where is it at right now it's at 50
down here 51 percent
um but I'll go and show you the
preferences so I'll click on the
preferences over here and you can see
all kinds of proxies just all kinds of
stuff right drop boxes in here company
profile page speed settings Google
analytics account robots.txt file
XML sitemaps crawler settings and so
forth and I think I went over here to
personalization and this is where I went
to personalization really um just a
couple different you can set your
language over here and this is where it
was set at 100 percent
um it looks like you can go all the way
up to 400 percent
um I'm at 150 percent right now and I
would actually probably move this to 200
percent
um to be able to see it even better but
we're going to roll with where it's at
right now but just wanted to point that
part out some of the little things that
um kind of can make a difference with
using the tool
um export templates stop words scheduled
tasks you can probably create automatic
tasks and alerts and so forth so pretty
cool stuff all right so we're at 80
right now and you can see it's it's fast
82 it's scanning everything so I'll just
pause the video and come right back all
right so you start getting these alerts
pop down right over here and we get the
updated homepage thumbnail and um
different ones I think it was like 19
tasks that it didn't complete uh but you
can see over here it's actually checking
links right in front of you you can see
right here it's checking all the links
to page so the pages that have the most
backlinks and then you can come over
here and look at all the word count on
all your pages which is really really
cool
um it is going to stop a lot some of
this because I need to upgrade obviously
but pretty cool to get this overview
right here it's running some good tasks
for us all pages we can go and look at
on Page open graph and structured data
markup right over here some of this
stuff is I'm not going to really know
what to do so I'm not going to really
pretend
um I think that you'll have to watch
some of the tutorials as well to learn
what all this means this kind of looks
like a PHP
um a file transfer protocol editor right
here
in link rank page traffic page speed you
can do page speed tests on every page
and so forth right but we're going to
work our way so this is kind of the
let's see on the on page yeah so this is
the overall right here and what we're
going to do is come over here to the
site edit button site audit button and
we can look over here and this is where
you're going to be the most interested
in it's still checking I believe page
speed over here localization and it's
giving us check marks in green for stuff
so things that we need like empty title
tags right here we can go over here and
look at some of these and those are not
important so you'll be able to come over
here and look at these
and see that those are not important so
that's good to know and then duplicate
titles right over here so this could be
an issue so I might want to come in here
and check these but they look like
they're just feed and so that's not
really a big deal make money feed right
there and let's see right over here make
money make money feed so forth
um too long of titles there's 41 too
long of titles so we could come through
and it's telling us the title length by
characters that we need to go and look
at those as well
broken images 434 broken images yikes
okay A lot of times this is kind of
aggressive and when you go and actually
check it out you actually see that you
know the images are fine but certainly
something to look at uh broken links
1512 yikes and again that doesn't always
mean that
um you know some of this stuff like when
I'm linking to just photos and then
something like there
um it won't really mean anything uh to
me right now anyways this site has been
restructured and so forth and kind of
relaunched a couple different times but
certainly you can hire your SEO guy and
just tell them hey I want all this stuff
fixed I want all this red over here
fixed
um too big of pages 33 really big pages
right here and so forth so this is where
you can come in here and look at what's
going on and look at all the things
you're doing right visuals visualization
of the site this is pretty cool for a
desktop application they've got some
pretty cool stuff we can come through
and look we have a you know category
people also ask we have to make money
um category right there we have a search
bar for our site and how many links to
the page that's real really cool you can
come and look at uh you know
um right here and then you can go in
here and this is one of my big
categories right here is just make money
171
um looks like links from page 44 and so
you can kind of look at and see what
page is this kind of gives you um you
know if we actually zoom in right here
you can see all the pages that are
linking to back to the category page and
then from the category page if it's
linking anywhere so it's like directly
linking to this right here that's a feed
and so forth right so then you have all
these different places you can kind of
go and look and we have the beginner
guides which is a big section and then
the people also ask so it gives you a
you can really kind of come in here and
look at what's going on on your site
pretty pretty cool stuff right there
then you can come back over that's what
we were looking at the pages right over
here looking at Pages uh let's see over
here and the word counts on your pages I
was trying to see where the total number
of pages
it's finding you know like 400 something
but these are obviously I have you know
some of the writers in there a lot of
these are not actually Pages they're WP
uh Json pages and posts which are not
the actual Pages these right here are
the actual pages on the site
um and then you can go over here to all
resources all right I want to click on
domain strength and see what this is
telling us so basically it's telling us
that we have a domain strength of 5.77
from their software domains drink this
from 0 to 10 uh let's see calculate it
based on the numerous key SEO factors
including domain age backlinks social
signals use this metric to track
um how the SEO strength of your website
grows over time
uh we have a external domain
characteristics so the characteristics
according to various external factors we
have a 68 so it looks like we're we're
in green on both of those that's pretty
good but I'm not really getting a lot of
traffic to the site we also have an
eight-year-old site which is cool I
actually purchased this site eight years
ago crazy
um
it gives you you know this great
information right here 165 pages indexed
in Google it's kind of interesting that
it's saying that there's only seven
pages indexed because almost every
keyword I go for I rank in the top 10
for Yahoo and Bing so I just don't think
that that could be accurate right there
um but certainly I have about 160 real
pages with articles on the site and it
looks like they're all indexed so this
is really good I really like this domain
strength button because it gives you all
this information
backlinks uh you guys were interested in
backlinks of course ahrefs is going to
tell us thousands of backlinks and
things like that so this is what um you
know website auditor is telling us we
can hover over here key backlink profile
um
statistics I don't know if this 83
backlinks is that okay so we have
linking domains and then total domains
right no I'm not going to do a
comparison we may I believe ahrefs tells
us we have about 2 000 backlinks but
nonetheless if this is your SEO tool you
know maybe this is um has a way of
finding only the quality real backlinks
and that sounds like it might be right
um
do follow no follow graph right there I
different IPS and C blocks as well
Facebook three signals this tells you
social media popularity so we have no
signals coming from anywhere other than
Facebook three signals so it would be
probably good to
um you know go and do more social media
I don't focus on any social media and
the Google analytics is not configured
so we'd have to configure this to get
the traffic and all that to our site so
I really like this page this looks more
like right up my alley where I can
understand what's going on on this page
whereas when we come back over here to
this um the page audit uh no not the
page audit the site structure and we
look at it from this point it's a little
um for me hard to to kind of understand
I liked the site audit page the best
where we can actually look over here I
do like this page in the way that they
have this um to where you click on
something and then it's over here on the
right hand side
again remember you can size this and
make this a lot cleaner
or closer looking so everything looks
bigger on the screen and it looks better
but everything seems very fast
um and I don't know if I'm you know 100
crazy about the the UI
um but that's just me I mean it's it's
not as modern feeling as some of the
other applications
um that I have reviewed over the last
year
um that are in this realm but um it does
have some really cool stuff like like
this right here looking at you know
what's what's majorly linking um on your
home page and stuff so I really like
that one uh let's go with the reports
section over here so this is where you
can go um and tell your client that
there's 5
854 issues found uh we really need to go
and fix all these errors right here
um it's going to tell us um this right
here and you can go and actually grab
this let's see um you can actually
report created you could I think you can
change this link back to your site and
this is where you would go and you'd be
able to download this I think you can
save can you save this one current
project that's current project but how
will we would save this one uh quick
save print right up here you just push
the print button and you can go and
print this you can save it and so forth
so this is where you'd be able to go out
and send what's going on with the site
um where you can use this unlimited
amount of times when you when you think
about the the uh the dynamic information
that you're getting the in-depth
information and all the tools available
this is a pretty dang good deal at 49 I
have to say
um and then the domain strength report
this is really cool so these are your
main reports that you probably would
pull that would be you know give give
you a good uh chance to kind of maybe
get gain a new client and so forth right
so let's go spend the rest of our time
on the page audit let's see there's a
keyword map we can actually import
keywords here and it's going to map out
how that looks to your site I'm going to
go ahead and skip that right now we have
a page audit and that's where I'm going
to go in and
look for a page I'm going to go over
here to my site and I think that I am
ranking for this uh page right here so
I'm going to click on it I'm going to go
grab this keyword right here go back in
and we're going to put that keyword in
um let's see right here I don't know why
it didn't uh paste the whole thing
okay let me go back
so it's looking like keywords
um it's only letting us do a certain
amount I'm going to try to manually type
how long does it usually take to start
making money on YouTube
okay so it did let me put that one in
there I had to manually type it for
whatever reason it didn't seem like it
worked when I pasted it or maybe
maybe
um okay so it does when you okay I got
it it just made it just looks short okay
so it worked let's go back and get our
URL real quick control C come back over
here and drop that exact page in here
I'm going to run the audit and this is
where it's going to go uh run the audit
it can also do a page speed Insight test
but we need our API so if you get this
uh thing set up with all your you know
Google accounts and your page speed
insights and everything this tool can
really go to work for us is what it
looks like
please wait the software collects and
checks your page data so we'll wait a
minute okay you can see down here it's
going very fast 94 now
so I think that this is just kind of one
of those Styles if you like the old
school uh stuff but the but it just
seems like it works um and there's a lot
of technical stuff you can get as
technical as you want with this tool
um I think this is probably a pretty
good deal at 49 for unlimited
um sites unlimited crawls unlimited
everything
um you know you're using all their
bandwidth and all their server load in
order to do this I don't know how
they're pulling that off and letting us
do that possibly they're able to cut
down their costs like crazy because it's
a still a desktop app I don't know
certainly the fact that you can also
white label this is really really cool
it doesn't seem like they're giving you
any giving us limits on the on the
lifetime deal
considering that it's 49 for a lifetime
deal versus the hundreds of dollars that
you pay annually regular with their
regular everyday pricing okay so we have
the it's done we're at 100
congratulations
um you're in one one other critique is
that I can't zoom in in the app so you
have to like go and go up to per
preferences and you have to go to your
personalization and then if I wanted to
move this I'll show you guys if I wanted
to move this to 200 percent it's going
to tell us that we have to restart
it's going to tell us we have to restart
the application and so I'm going to
cancel right there and that's that's a
little annoying but once you get the
right size it'll just open up at that
size on your computer every time I just
wish this was a little bit more zoomed
in for you guys so um here we go even if
the status code page is live and
accessible this does not guarantee
search Bots will have absolutely no
trouble indexing it well we already know
this is indexed because I know this is
ranking I think number nine
page status code broken let's see right
over here
I don't know what the blue blue is just
info we have no warnings and no um
errors and that's why I think that my my
site is rather healthy all the content
I'm very confident for at least 160
Pages it's picking up
um I believe that they all will get
similar scores like this I've really
optimized images and I you know when I
post a new post this is what it looks
like on the site so I think that we
would get green and that's why I think
that I um you know my on page factors
are pretty good ahrefs gives me like a
99 or 100 as well so
um that is doing a page a technical
audit everything looks good right there
even the URL length 88 characters
um and it'll tell you that you don't you
want to be less than 115 characters so I
really think this is really really good
number of links on the page it's going
to find all the places that it's gonna
you know link out or anything like that
so that's really cool any broken links
and so forth so this is really really
cool I like the audit right there
content editor and uh what is it the
trust flow you can look over here and I
don't know what this is right over here
um I don't really know what we have on
them right over here I'm just going to
skip through this but just some single
keywords multi-keywords I know you guys
might be laughing like I don't know he
doesn't know what he's talking about
yeah some of the stuff I'm just gonna
skip over without trying to think too
much about it
um here's some okay so those are the
reports
um these look like they're basically the
same oh this is a report on just the one
page this is super cool guys if you want
to report on how the whole site's doing
that's the report down here but if you
want to report on just that right there
so if you want to go and attack somebody
that's ranking
um that's on like ranked you know number
14 and you want to go and see their page
and say hey I can optimize one page for
you and it'll cost 200 bucks and I'll
get you on the page one right this is
super cool guys you'd be able to come
over here and uh um and and go look at
their page and you'll be able to see
like if you can get this down to you
know if it's a 60 or less then you'd be
able to go and say I'll fix all your
warnings and I'll optimize your page and
stuff so really cool stuff right there
uh but now let's go and go to the
content
um let's see right over here okay we
already did that one last one content
editor
um and let's go select edit mode
so you can go the document mode or the
browser mode I'm going to go browser
mode and push go and here we are inside
of here now click on the text to start
editing so you could go in here
and start editing this and then how
would you hook this up to your site
because okay so they have their optim
they have the optimization inside of
here and you could actually go in here
and start optimizing more you have
mapped keywords how long does it usually
take we have that I don't know why it's
in red it's saying that we have that
three times on the page and probably
need to take it out
um so what I'm going to do is we're
going to highlight this I'm going to
copy I'm going to control find
do they have do we have a control
control F in here a nope player
formatting
um okay so export the document to HTML
and you could go and just paste it right
into your site and it's pure HTML
um so okay so right here highlight all
and let's see right here how long does
it take so we've got that we have so we
have the H1 and then we have this one
over here I don't know why it's
highlighting a bunch of other stuff
but I want to see
um you know if it has it somewhere else
in here as well I don't know why it's
highlighting all this other stuff how
long it takes to start making money on
YouTube so maybe it's just telling us
that we're we're too too optimized for
that keyword right there
um let's see how long does it okay so
right here we have it too many times so
if I actually you know just remove this
maybe our score does it automatically go
up or do we need to re kind of re-run it
I'm just doing this for a test right now
guys
um how to be successful on you
YouTube okay so we changed a couple
things
um let's see if we can go back up here
and this is the reset to default now
um let's see update page
and let's see content optimization and
Technical factors let's go just content
optimization we were at an 88.8 it's
going to re-analyze for us 88.8 right
there
um okay so I'm not really sure that you
know I didn't make any
um dents on that or did I not push save
do we still have that in here either way
I think that this part would take a
little bit of um you know working with
but um it's pretty cool so you can
actually come in here to the recommended
keywords and click that and you're going
to get all these recommended keywords it
does tell us we've used it seven times
so we're very optimized and that's why
we're almost at a 90 right over here I
did some ninja tricks to to actually do
this but look at how optimized we are we
have money in here a little bit too much
um I'm going to rerun that because money
okay so okay so it did up it did update
immediately uh we went to an 88.5
percent look so if I go to work I wish
that I could find there's no like find
where it says work though um that part
is kind of not working oh there we go
and here we go so if I removed this now
watch what happens over here we're going
to find work and we're going to remove
it and the score should start going up
we're at 80.88.5 percent there and we
would come down I'm just doing this as a
test so now we just optimized work right
there still at 88.5 percent
um let's see
um let's see if we can
yeah so it's not some of those are not
really moving the needle what is
competitors over here we have a bunch of
competitors you can go and look at how
much traffic they're getting and also to
that page is what it looks like and then
also you could go and open up those
pages as well to go and get some ideas
we have questions and topics it has
questions and topics in here that you
could add over here
and so forth and then you have a word
cloud right here as well so this is
pretty cool I mean it's a little
clunkier than using like neuron writer
or something but I mean the fact that it
has all the built-in technical SEO as
well and then you can you could go and
optimize Pages like this and as well so
I can tell you I optimize this page I
think in your own writer and then I'm
getting an 88.5 pretty darn good
um and so like right now I'm not really
seeing so we have keyword stuffing on
page
so three keywords
um
so I guess we just have one two where's
the other one that we're keyword
stuffing for
oh and then this one right here
okay so we have the conclusion over here
as well I'm gonna take that out and we
should see that this goes away now all
right so that part's not updating I
don't know why
so I'm just doing a test for you guys
just to kind of see what it looks like
if we remove these words I just wanted
to see if we can get a better score but
and it should be improving every time I
do this but it's not so I'm not really
sure what to do to
we got it in green now right so there
shouldn't be any more there's one
keyword that's saying it's a keyword
stuff
and maybe if it is the H1 title maybe
that's why
it's uh thinking that it's a keyword
stuff right there but we're still at
88.5
um no target keywords in The Meta
description I don't know where we set
the meta description in here empty image
alt tag
um so I don't know where to set the
image alt tag in here as well but
overall I'm just going to do a refresh
one more time in looking at those
changes I mean we're really optimized
all green over here but for whatever
reason this part right here I wasn't
able to get to change the needle right
there I'm not really sure
um it's indicated the optimization level
of your web document for the mapped
keywords in the selected engine
the rate is calculated on the basis of
the factors in parameters so I would
probably just re-run it and see if it
comes up with something different this
next time but overall very still very
useful and with all the other tools you
get in here I think that for 49 bucks
this is a steal for sure I hope you guys
enjoyed this in-depth uh review of
website auditor
like I said uh your normal price on this
is going to be over here 125 dollars a
year and let's see that's unlimited
sites and so forth
um but you're not you are going to have
watermarks so in order to get the white
labeling and everything this would cost
300 a year to get their tool and that's
per year but right now it looks like
they're giving away
um the whole thing the whole enchilada
you even get let's see over here
automated reports and deliveries
um shareable white label SEO reports
right here
100 factors checked I don't really know
let's see over here is there a hundred
factors checked over here
don't know if it um tells us how many
factors are checked but I think that
they're pretty much giving away the
whole thing for 49 bucks instead of the
299 yep right here 299 is their actual
price right here they're giving you the
Enterprise plan for 49 and this is a
software that is getting over 300 visits
per month and I know that it's been
around for probably over a decade so
it's here to stay for sure and so I
think that this is definitely a good
software to pick up if you need a
website auditor alrighty hope you guys
enjoyed this hit that like button make
sure to subscribe to learnwire so you
get the real details of these softwares
where I really look at them this one was
more of an unboxing I didn't really have
any experience with the software but
this is what it's going to be like for
you
and you know I don't just make an eight
to ten minute review and just show you a
couple things on the software and just
tell you it's great I actually showed
you what it was like to really log in
and try to use the software and how
complex it is how easy it is all those
things so
um until next time take care