Appointment Setting With Cold Calling - How To Nail It Every Time

http://blog.thousandeveryday.com/exac... Making cold calls for use in appointment setting becomes a lot simpler and more efficient than you may expect when you discover and practice three fundamental secrets for sales calls.

Essential Sales Secrets

You can find essential rules for most things in life. Overlook them, and you're setting yourself up for frustration. When you recognize and learn to use them you can crush it with cold calls. Every call won't necessarily result in a scheduled meeting, but when you're executing every single cold call effectively, you will be improving your chances for success instead of compounding errors that result in missed opportunities.

What About The Sales Call Script?

Let's have a look at the most important way to work with your sales copy script. Using one incorrectly instantly creates more resistance than you can handle, because you sound robotic and give the prospect the idea you care nothing about them, but when working without a script, it's too easy to falter and miss crucial points.

What's the best way to use your sales call script? Very easy. Put your script at eye level, but don't stick to it as if you were an automatic speech machine. Use it like a note, but don't just recite the words. Play around with varying the pitch and expression in your voice. Believe it or not, when you smile, you sound better, and you might be surprised to discover just how much difference attitude makes. Voice tone and mind set actually will come through behind your words and you can be certain the prospect is going to be affected.

It's a lot easier to talk with authentic feeling, candor and persuasiveness, as soon you have removed all uncertainty regarding what comes next. If you find a phrase which feels uncomfortable or artificial when you say it, merely change it around to match your normal communication.

What Are Basic Cold Calling Techniques?

Another item that's important to understand, is to be informed about what you are representing. Because your prospect is going to be searching for clues about your real motivation and professionalism, ignorance or simply not being familiar enough with each product or service, could knock you right out. When you reach the individual who can say yes, or are recording a message, or transmitting an introduction through e-mail, you want to be regarded as just about the most well informed individual he is ever apt to meet, with regard to your products. If you're not perceived as a unique resource, on what basis are you asking for an appointment?

The Key To Setting Sales Goals

The third secret to making effective and profitable cold calls is in the way you view the result of every attempt. You shouldn't be surprised when you call for a meeting and can't get it, but here is how you shift discouragement to positive motivation. Refocus. You know that unless you've got an exceptional list, every single person you contact isn't going to schedule an appointment. In a world where that happened, your job wouldn't pay anything. It's not dialing the phone that give you value, it's the way you do it and how you perceive intermediate results on the way to your ultimate achievements.

Here's the simple key to using cold calls for appointment setting that will increase your income as well as sales call skills right now. Don't get all your energy wrapped up in the outcome of the immediate telephone call. Instead, have a specific quantity of calls in mind that you will make each day, month and year. It even helps to split them up into morning and afternoon. Later, you could adjust the amount to be more or less, depending upon your results, but you will have a solid personal goal. Now you still make a professional effort on each attempt, but in a natural and relaxed way knowing each one, regardless of outcome helps you hit your target number.

Want to find out more about appointment setting, then visit http://ColdCallChampion.com to find your best advice on how to cold call.

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Closed Caption:

yeah
morning my name is Dave Dreyfus
owner-operator old champion . com lot of
people are in cold calling for a few
weeks a few months a few years I've been
successful with it for over 30 years
this morning I want to give you the
three most important things or secrets
to know about successful cold call
I suppose you could just as easily flip
it around and say three things to a boy
would be to miss her and let doing these
things first has to do with a script
you know your arguments on both sides so
don't read the scripts mechanical well
the biggest mistake with the most
important secret to do running is to
have the words that you need without
reading them mechanically
so you're gonna be saying the same thing
repeatedly you want to have a guy so you
don't get lost tongue-tied or stumble
over your words but at the same time you
don't want to read it mechanically you
need to be conversational most important
thing is to have a relationship you may
say that's impossible to cold call you
only talking for you know a minute and a
half to somebody but the tone the
confidence the information so that
brings us to the second point you have
to know what you're talking about the
biggest mistake
the biggest secret would be to be an
expert about what you're describing
if you go to the trouble reaching the
decision maker and they ask you a
question or they find out that you
really you're just parroting something
we have an understanding of what you're
describing then you lose that
credibility on the plus side if you have
an in-depth knowledge understanding and
enthusiasm about your product system or
service or solution
it comes across you might think oh it's
just a telephone you know but a smile
comes across the information that
confidence the knowledge
so one don't stumble over your words
have a script that don't be a slave
don't be tied to use it as a tool to be
knowledgeable know what you're talking
about
and three the most important thing not
to ignore or the secret is to be able to
use this may sound counterintuitive
don't get overly concerned with the
outcome of an individual call what you
want to do is be concerned about your
overall target or endeavor
you're going to be making a certain
number of calls per month per week per
year
that's what counts don't get overly
discouraged about you know the
individual outcome of call sure you want
to close every call get an appointment
and have everybody interested
the best thing to have is that someone's
hearing what you're saying
you may catch him an inopportune time it
may be something that they're interested
in later
it may be something that's perfect for
them now but don't get your mind your
emotions your enthusiasm your whole
persona fixated on a single outcome that
it destroys you
you know it doesn't doesn't turn
positive instead by focus on the overall
picture you've got something that
can that just can't fail because it's
entirely within your own discretion
how many calls you make and that should
be your target you go your purpose so
that's it
kool champion com for more info or just
take those three secrets and you're well
on your way and grated