How to do PROPER Keyword Research and find BUYERS KEYWORDS with the Google Keyword Planner

Keyword Research Tutorial - Filmed in 2014, but works 100% for 2015 & 2016 and forward!
Resources Mentioned in this video:

http://jefflenney.com/traffic.html - How I get 3,000 FREE Visitors EASILY
http://www.traffictravis.com/r/e570f - Traffic Travis
http://www.iwriter.com/affiliate/67196 - Iwriter, easiest way to outsource your content. I DO recommend 500 words and 4 star writers (if you do 3 star writers you'll most likely get crap)

How to do PROPER Keyword Research and find BUYERS KEYWORDS with the Google Keyword Planner

Last but not least - if you enjoyed this video, like it and leave a comment!

Just for fun, the keywords I found using Google's KW Planner and Traffic Travis are:

how to lose weight in your arms
how to lose weight in your butt
how to lose weight in your face
how to lose weight in your legs
how to lose weight in your thighs
how to lose weight on your face

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Closed Caption:

hey guys how's it going this is jeff
when i'm going to be showing you today
is simply put how to use Google's
keyword planner which is one hundred
percent free in order to find buy use
keywords meaning people that are
searching for something that they are
willing to pay for and the nice thing is
you can do this with any niche you can
think of so as an example
I and they pulled up my trusted notepad
here yes i'm using windows as an example
if you're trying to make money in the
acne is telling people you know how to
get rid of acne or pimples
that's pretty big that's pretty specific
what you want to be searching for
instead is something more specific and
part of my loud keyboards as an example
how to get rid of blackheads on nose
now that is an awesome keyword for two
ways number one is targeting the exact
symptoms they have they've got
blackheads and it's targeting whether
they want to get them removed from their
nose that's pretty much as specific as
you're going to get you how to get how
to get rid of blackheads on nose
another good example for maybe the
weight loss niche might be how to lose
weight on you get the idea
sighs but face ankles
Shin neck back etc you want to be as
specific as possible
now here's the thing that you have to
find out if people are searching for the
IAF people are going to be searching for
now what you're going to be targeting so
i'm going to move this off screen real
quick here so we're going to go to the
google keyword planner
I can start over there so when you're
logged into google and you do have to
have an account
you simply do a search for google
keyword planner in and it's going to be
your top option right there you're going
to click on that one of course and this
is actually one of my many google
accounts of course my name is not Hannah
but that's one who make a gmail accounts
related to use for youtube for dog
training niche NE ways that so you've
got a few options for you got this for
options
all I'm going to suggest you use is the
very top option right there
search for new keyword and AD group
ideas now here's the thing if you're
going to be targeting local if you're
just going to be targeting within the
USA or within the UK with in Singapore
Brazil as an example you will want to go
to locations and type in the location
you're going to be targeted you can
simply add that there and then you can
do it service that will show you how
many people in the in that particular
region search for the key words you type
in every single month but however i'm
going to be targeting things that people
are most like the searching for
worldwide so in this case I'm going to
go down here and i'm going to click on
edit and i'm going to simply click on
remove or remove all
so now we're going to be finding keyword
data for traffic worldwide some let me
think of another example besides and
acne or weight loss and I mean again you
can do this with pretty much any niche
out there
I mean you can do it with to give you a
few examples of niches i make money in
you can do it in dog training fitness
for extra foreign exchange healthy
living internet marketing or make money
online social media stress and anxiety
weight loss and diet and weight loss and
diet etc you know what I'd like I'm
actually going to do weight loss and
diet after all
because i want to show you a lot of
people are scared of going into the
weight loss niche because i think it's
too saturated and all honesty and the
bigger the niche is I don't care how big
it is
it's going to be easier for you to make
money in if you know how to do your
keyword research properly you have to
find the buyers keywords that people are
searching for
and they're not overly competitive so
what I'm going to do here is to get a
few examples i'm going to go to google
and we're going to use the Google
suggests tool and I'm going to simply do
is how to lose weight on
and if you look right here shows right
here on arms on fives on play of course
the player diet on face etc if we scroll
down to the very bottom here and I'm
sorry i scroll down rather quickly but
it's going to show you some related
searches that people are searching for
these are related searches people search
for us when i'm going to do is I'm just
going to copy these all right here
they can control see the copy and just
to get a basis i'm going to paste those
into the google keyword tool and I'm
going to click on good ideas it's a
simple right
this is really simple but we're
basically having Google tell us exactly
what people are searching for and now
we're going to find out how many monthly
searches those phrases get if any so
this is new these charts you can ignore
this if you look at my mouse right here
you can click on this toggle chart
button right here to minimize that chart
so do that close that the second thing
you're going to want to do is by default
you're going to have the ad group ideas
tab selected this is great for PPC for
paid marketing but that's not what we're
going to be getting into
so you're going to click on the keyword
ideas on the right there
so number one close that chart and
number to click on keyword ideas now
these are actually not that impressive
50 searches not want to try to find
phrases
maybe you have a couple of hundreds so
I'm going to clear this list off
completely and for some reason google
has been displaying that weird lately
but if you sell that down right here so
you can view the key words properly when
you have too many characters so that's
weird but I'm going to clear those out
so what I have I had the keyword ideas
how to lose weight right
what I have lose weight on arms lose
weight on legs etc
so let's try a bit more specific here
lose weight in arms fast i'm going to
scroll down here
the ideas here and now by the way guys a
lot of people are already probably
asking what about this competition time
what is this competition stuff mean
ignore this ignore everything to the
right of the monthly search volume
this is offer paid advertisement such as
tells you how competitive mean how
expensive is going to be if you want to
do paid advertising which we're not
going to be doing so i'm using this
strictly for the keyword and the search
volume so if you look at a few different
trends here
how to lose weight you on your stomach
going to click on that they add that no
to add it to my list
how to lose weight in stomachs as a
trend right there
how do i lose weight fast how can I lose
weight fast it's a pretty good one too
to see diet to lose weight fast but so
basically what i'm looking for is pretty
specific phrases like I explained before
how to lose weight from belly diet to
lose weight fast how to lose weight in
your stomach those are all ridiculously
targeted those are what you're going to
call buyers keywords arms and stomach
lose weight and build muscle as easy
diet and workout - I'm going to expand
my searches if you look at the bottom
here is a drop down so you can view more
keywords that once i'm going to scroll
back up to where I was
tips to lose weight fast you know i'll
be honest i'm not in liking these as
much as I thought I would
let's see here
how to lose weight fast without exercise
this is the ultimate lazy person and I
don't mean that is in an offensive way
but this is someone who wants to drop a
lot of way but they don't want to work
out
so you might be able to target that
person and selling me on a diet
programmer like a.m. you know garcinia
cambogia the weight loss pills those
actually do work by the way dr. oz
recommends though i'm going to take a
look at about one as well
and again this is just my initial
keyword phrase I'm how to lose weight
for women that's going to be targeted
and towards women so women they want
diet and weight loss routines that are
ready strictly for them lose weight in a
week how to lose weight fast times are
ways to lose weight fast how to lose
weight fast is probably going to be too
competitive
organic search wise lose weight from
belly
how can I lose weight you guys will see
by the way a lot of people ask the
google like they're asking their best
friends
how can I lose weight I need to lose
weight fast like this
I need to lose weight fast as 5400
searches per month that is a bios key
word right there because of course if i
could find I need to lose weight from my
belly fast
that's even better be a look at this
lose weight my arms fast search for him
kind of sucks and that you guys get the
idea this is the exact same process that
i go through every time i'm getting into
an inch so i'm going to open this up
right here and what I'm going to do is
you can click on and the right side over
here you can click on a few things you
can click on copy the keyboard
what you're likely to simply copy your
keywords I'm you can click on download
plan which will allow you to download
that keyword research into an Excel
spreadsheet or a yeah I believe that txt
file or you can simply delete the
research you've done so i'm going to go
ahead and paste these keywords up here
and click on good ideas again so I can
look at the key words i've selected and
see what I've got going on here so far
and see which ones I like
and if i can get any more ideas i'm
going to ignore those for now and scroll
down look for ideas maybe keywords i did
not find you
exercise to lose weight fast lose weight
fast diet diet to lose weight fast as a
lot of lazy people out there and that's
something you can capitalize on as long
as you're honest about things if you're
honest and if you give people legitimate
stuff that works
they're going to come back to you if you
just tell them the latest fad
because it's going to make you a lot of
money that person is going to be
probably one time customer only and
they're never going to trust you again
the nice thing about did have no in
proper keyword research is that you'll
get into this later but you you can get
customers for life if you do things
properly if you build you an email list
you're able to market the people over
and over again and sometimes it does
take three or four emails or three or
four times for somebody to see an offer
before they buy something from you in so
just keep that in mind here
it's always good to build a squeeze page
or you and an opt-in page maybe offer
people something for free in exchange
for their email address so this way
really fast fastest way to lose weight
now I'm seeing a lot of trends here and
i'll be honest i'm thinking a lot of
these little this way really fast
keywords are probably not going to
convert that well
oops so let's see which one's gonna
clear my plan completely
I want to find stuff that's more
specific here lose weight for women lose
weight on your stomach that's pretty
specific lose weight on your stomach
lose weight in your stomach again that's
pretty specific
those are people they know exactly what
they want so i'm going to go ahead and
download that do this again to the whole
process again and start over
and again the reason I'm doing this is
so i can find out you know what people
are searching for and how many searches
per month
those times two phrases get so I've got
an idea how to lose weight on your
stomach with a curious about that one
let me scroll down here though eatin how
lose weight am I not
and this is a competitive niche keep
that in mind I look at this how to lose
weight fast for women
why not but you're going to find if you
take the proper time for the proper
amount of time to do some kickass
keyword research you can go pretty fun
with this and you can find some keywords
that you can you build youtube videos
around you can do blog's around you can
do articles around and it's pretty easy
to make money right by getting the right
keywords that are targeting people who
are willing to buy it they want to buy
something right away so i'm gonna search
easy ways to lose weight you know I'm
not liking most of these key words here
so let me take a look at these keywords
again
how to lose waiting in the here stomach
try this oops i'm going to try a few
things you'll give me a moment please
lose weight in your stomach
let's try and wants to all right if i
spelled that correctly
how to lose weight in your arms so I'm
onto something here
look at this sixteen hundred searches
per month
ok I like this
we're going to go back to google and i'm
going to go ahead and add that key word
there to get some quick ideas to see
what those people are searching for
ok that's arms and shoulders arms etc so
what if we try that how to lose weight
to any your arms and your thighs and
your legs and your butt right those all
down your arms thighs legs but alright
so let's plug those in
how to lose weight into your arms
Cyrus legs and butt and then click on
good ideas of cheese
my bad CI am not perfect and your legs
and in your butt
eatin now this is what I'm talking about
guys take a look at this
how to lose weight in your thighs 4400
searches per month how to lose weight in
your legs look at these are good
keywords guys these are people that have
decided they want to target a specific
area on their body for weight loss and
it's bothering them enough
they're going to search for something
now do you think if you had a video or
on blog post or real nice article
telling people it's simple diet they can
do and some very very easy workout
routines they can do to target that
particular area
do you think they might be willing to
pay a few bucks for the product product
you're promoting or even better
do you think they were sign up for a
free ebook that you've written yourself
for example the tells people how they
can target that how they can target the
weight loss in that area
I mean again there's so much we can go
into here and I'm gonna attention on the
bare minimum but I you see if i can add
some other regions other body parts into
that you how to lose weight in your
thighs legs arms and butt
let's see here
what else is there in your thighs legs
arms butt neck chest chin
let's try that in your neck and your
back
ok not so many of their for next and
back inside
you guys get the idea though how about
how to lose weight
in your face they look at that one yet
oh wow nice there we are that's that
9900 searches per month actually it's
funny my wife actually watched by and
pointed at her face and said in your
face in your face and wow the guys to
tell you when
sometimes it pays to consult with
somebody who your target demographic
might be so my wife off my wife walks by
and simply pointed at her face and
smiled at me and said oh my gosh yeah
and look at this guy's
how do those weight in your face 9900
searches per month how to lose weight on
your face 4400 searches per month
thank you had a these are some awesome
keywords your guys
so again it pastes do your research and
you guys see this is why I have taken
you know 15 minutes doing this so far
I'm not just going to make a video or
make a blog on how to lose weight or
best diet LOL hear something stupid like
that so many people in the other guys
with the biggest reason I think people
fail is they don't take the time to
properly researched their audience
research the demographics and they don't
properly research what they're going to
be targeted
I've seen so many newbies you know get
build this amazing looking blog and
they're just targeting weight loss
it's like wow okay that looks great but
you know you're never going to get
traffic for weight loss is ridiculously
competitive so my once my one piece of
device to newbies with two pieces that
number one I would say
learn your keyword research make sure
you understand your target audience and
find out what are they going to be
searching for and ask yourself if i was
in this situation when I search for this
a and B would i pay for something that
offer me the solution and you're going
to find that is going to be a by your
keyword
that's going to be a pretty damn good
demographics so let's take a look at my
list here we got how to lose weight in
your arms but face leg sighs and I got
face again
so what I'm going to do a second time
now here is there's a few things I can
do but i'm going to pull up one of my
favorite tools which I used as a hundred
percent free to download for you guys
but it's called traffic travis and i'm
going to give you a download link down
below
now there is a paid version and a free
version the free version limits you mean
it is not let you do more than 20 or 30
searches per day but it's still in great
tool to get some basic ideas there so
you download traffic travis from the
link down below it you click on the SEO
tab right here and you click on
competition and what I'm going to do is
I'm going to click on this box right
here for keywords
it's going to pop this up automatically
and i'm going to add my keywords into
this tool and click ok now what this is
going to do in fact hold on one second
please
ok and the checks them to what this is
going to do essentially when you click
on fetch
it's going to check the top - 10 or 20
results in google and it's going to tell
you exactly what those people have done
to get their website to that position in
google and why this is important is
going to tell you is this key we're
going to be easy or difficult to rank
and having that knowledge guys that will
give you a major advantage over your
competition and I guarantee you right
now there's a lot of people to use this
tool but chances are if you're watching
this video and you've never heard of
this
you're probably not and it's probably
thousands of others that are not using
this tool either
it's an amazing tool it's an amazing
resource and it allows you to find out
from google exactly you know it's just
going to be easy or difficult for me to
rank
so you're right i had to lose weight in
your but relatively easy
well i guess going to take about a
minute and a half to search
I'm going to pause this I'll be back in
a second alright guys i took about a
minute and a half and what we've got
here some amazing data and I'm you can
ignore this stuff over here but if you
look at this here it shows you how
difficult the key word is going to be in
a rank and i'll show you how you can
look at this further and what is based
on in just a minute but look at this
how to lose weight in your face ten
thousand searches a month just about
medium difficulty that's pretty damn
easy to rank
I had to lose weight in your butt
take a look at them oops
they pull my list back up here
I forgot the search volume how do those
weight into your butt gets 480 searches
a month so not bad so basically every
keyword here with the exception of how
to lose weight in your length is going
to be believe it or not fairly easy to
rank
either you can do a blog you can do a
YouTube video you can make a post on an
authority website that you own
so if we scroll to the right here i'm
going to show you were going to analyze
further my main keyword or how to lose
weight in your face
I'm gonna score of the far right and
click on view details
don't forget to click on this now what
this is going to show me
it's going to give me that look at the
top 10 people and show me how well are
they optimized for this keyword
how to lose weight in your face and guys
to tell you weigh in order to reiki were
properly in Google
ideally you want to have your key word
in your meta title tag right here in
your meta description and your h1 tag
and of course as other things as well
there but this is the main three the
google looks that initially if you look
right here
everybody except for livestrong.com is
not properly optimized for that
now look at this we've got a YouTube
video right there see what this is about
let's see here ok that once I opened my
second screen is closed
that is how to lose weight on your face
for that video title
so he's got it off a little bit so guys
if you simply have a a video or a
website and you've got your proper
optimization on page for that phrase
it's going to be pretty easy to rank now
in case you're asking you what's title
was description tag etc and show you
we're going to search google real quick
oops I got all those keywords that hold
on a second
I want to lose weight in your face
look at this this is your meta title
right here this is your meta description
right here
not a single person except for one which
is down there a little bit has that set
up properly so if you had a website or a
video and you've got
how to lose weight in your face in your
title and your description and I and
your h1 tag which is going to be right
here proper the top header tag is going
to be pretty easy for you to arrange for
that keyword
now look at this there was a YouTube
video or two there we are
those are closed
hey guys do you see this every single
website is there
they're only there because they're on
authority sites and there's they're
optimized for a similar keyword easy you
see what I mean they're not one single
person except this guy sort of
he's got the title and the h1 tag is
properly optimizing are properly target
in that keyword
that's why i love traffic travis you're
able to find out number one is it going
to be easy to rank for or not
and number two how easy can it easy is
it gonna be and you can even look at one
more thing you can look at here you can
see how many facebook shows is that
content have how many facebook comments
how many Twitter backlinks google+ links
you know
pinterest pins you can look at stumbled
upon a linkedin you can look at
delicious so it shows you
social shares as well as on page
optimization and even goes beyond that
and shows you as well you know how many
backlinks that particular around page as
if you look at blp that tower right
there
- this particular page I mean it's not
bad this is a few hundred some of them
but it's not bad so basically if you
properly optimized and just get a few
quality backlinks it's going to be very
very easy to get ranked up here pretty
easily and then again you can do that
with YouTube you can do that with your
own website you can do it with you know
wordpress or blogspot blog for example
it's gonna be really easy to do and i'll
be honest i get really happy when I see
big authority websites like this feeling
that page 1 because there's not a single
affiliate marketer this there which is
the case in this in this example and
they're really not trying to get there
they're just there because of the sheer
size of their website
so again if I rank if i optimize my in
my web page of my video properly
it's going to be really really easy to
get ranked there so here's what i would
do in this example with all of these
keywords
I would arise or have written a keyword
on each of these articles you can go to
high rider calm for example
I'm you can go to odesk find a writer
there although I riders lot easier
I'm going to drop a link down below as
well in the video description and tell
you guys you know i'll show you guys
where you can get content as well for
like five or six bucks an article but I
was simply to write an article on each
one of these and put it up on my website
and my that is obviously a lot more to
get into this
I'm not going to explain everything now
there's a lot more to it than the basic
keyword research mysterious thing is get
the keyword research portion down
that's something that so many people
overlook and so many people don't
properly do if you get that down it's
going to be a lot easier for digging
rankings for you to get traffic etc so
you haven't said that if you have any
questions drop me a
your comment down below and i do want to
tell you guys about one more thing for
getting traffic
if you go to my personal website and
Jeff Lynne e dot com / traffic and get
it r / traffic . HTML
I've got a free report on giving away
right now and how I how I can get 3,000
visitors prevent easily using a free
traffic hundred percent free
it's not going to cost you a dime for my
report or for your traffic so download
that check it out and do me one last
favor if you like this video give me a
thumbs up leave me a comment telling you
appreciated it
I'll start doing more videos if that
happens I promise thanks again guys
having a great day
we'll talk to you soon