How To Do Keyword Research For Free [Super Effective Process]

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When it comes to how to do keyword research for free or even using paid tools, most people struggle. Let me break down my super effective SEO keyword research process using free tools available to everyone.

I've had a lot of success ranking blog posts and videos in Google, YouTube and other search engines. I get asked all the time how I do it, how I'm able to rank stuff on the first page of Google and get lots of traffic when others seem to not get traffic. It usually comes down to their SEO and keyword research process.

Don't make this harder than it needs to be. Keyword research can actually be a simple, fast and easy process once you understand the key elements and how it all fits together. You'll be able to make better decisions about your content and gain a lot more traffic, leads and sales.

How To Do Keyword Research For Free [Super Effective Process]
http://www.youtube.com/watch?v=T72RBR...

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Closed Caption:

hey guys john oaks here and I've had
enough people ask me now about keyword
research that I thought it was time to
to do an update video on sort of my
keyword research process this is how I
find the keyword phrases that i use for
creating blog post for creating videos
and and so forth and you know it's it's
not it's less of a science and more of
an art when it comes to keyword research
so I'm just going to kind of share you
the tools that i use and you know this
is by no means the definitive way to do
this but you know if you do a little bit
of research and you see some of the
stuff that i have out there
I've had a very good track record of
being able to get my blog post ranked
and my videos ranked on Google as well
as on youtube and not only that but do
it using keywords that actually get
searches that get traffic and that's the
the missing piece or a lot of people out
there is you might think that you've got
you know a video ranked for you know
such-and-such phrase but then you can't
figure out why you're not getting any
traffic to it nobody's watching your
video nobody's going to your blog post
and you might be ranked on the first
page of Google for something but it's so
obscure that it's not really a key
phrase that people are searching for so
i'm going to show you what i do the
process i go through the tools that i
use to accomplish what i do and
hopefully you'll get some good value out
of that so let's start off here by you
know first getting one thing straight
that i think is a real misconception for
a lot of people when it comes to keyword
research and that is that you know step
number one you've gotta stop going after
super high competition you know
high-volume search phrases now unless
you're an SEO expert and you've got a
lot of money to spend on back linking
and you know getting enough authority to
those links that you're gonna be able to
make that work you're doing yourself a
disservice by choosing to high
competition or to high-volume search
phrases what i mean by that is maybe
some of the two and three word phrases
that you might be trying to rank for and
having difficulty is because they're
just way too common now you know first
off aside from the fact
that it's going to be incredibly
difficult to rank for some of those the
other side of why you don't want to
choose those is that they are too
generic
there are two general and you know you
might get a lot of traffic on some of
those if you were able to rank but only
a tiny fraction of that traffic going to
those key phrases is really you know
sort of focus down on what you're really
going after so you're better off going
for what we call a long tail search
terms and so let me explain what I mean
by that
so that Google up on the screen here i'm
just going to start typing a phrase now
I those of you that that already know
the google keyword tool has been removed
from you know anywhere we can no longer
we can no longer use it at this point
yes it's a bummer does that take us out
of the game
absolutely not so what I now use our
sort of a combination of a couple of
tools i'm going to show you let's see
one two three basically three different
things that i use that are free and then
I'll show you a paid tool that i also
use from time to time i'm going to show
it to you for the purposes of you know
that you know it's out there and you
know it's available i'm not trying to
sell it to you i'm going to provide you
an affiliate link at the end of this if
you're wanting a paid tool to do keyword
research because it can save you some
time depending on the type of research
are doing in the type of content that
you're trying to create but it is not a
necessity by any means
in fact i only use it part of the time
you know for just a portion of the stuff
that i create so here in the google
search term box i'm just going to type
in now let's sum for the sake of this
training let's focus on an itch you know
I'm always tempted to use dog training
because it's so generic and and it's a
huge niche so it's a good one so let's
just use dog training now you even i'm
using dog training that's not an itch
that I'm in I'm in the you know
typically focusing in one niche which is
the home business internet marketing
make money online affiliate marketing
niche
that's kind of an itch that that you
know the sandbox that I play and most of
the time this will work no matter what
your niche is I'm staying general
because i don't want to start digging
into key phrases and showing you exactly
phrases that I might be personally using
myself right now this moment that being
said there's really no competition out
here so you know when you're talking
about the the volume of longtail search
key phrases that you can rank for there
could be a billion people out there
doing the exact same thing at the same
nature in and you're not really going to
have crossover much or much competition
for yourself because it's so wide open
you know you need to have that mindset
of abundance if you're going to succeed
in anything you know having a scarcity
mindset where you're afraid to share
anything with anyone is never going to
get anywhere so you know just for the
sake of of keeping things simple and
keeping a more general niche i'm using
dog training so i'm going to type in dog
training and what you notice immediately
is that the autocomplete starts
populating some ideas here now a lot of
times it's going to be some geocentric
terms you can see here because I'm
important Oregon getting Portland
Vancouver Washington salem but you also
start seeing some more generic ones
showing up here so what a lot of novices
will do if they're in the dog training
mitch is they go and try to rank
something for the key phrase dog
training big big mistake you know first
of all you're going to be spending
hundreds if not thousands of dollars to
get anything ranked for dog training and
then on top of that you're getting a lot
of ridiculous off the topic searches
from people that are not looking for
what you think they might be looking for
you know so dog training if your ranking
for that you you're potentially ranking
for key phrases that just have those two
words in them so it could be things like
you know well anything anything general
contains the word dog in the word
training so keep that in mind you want
to get things focus down to key phrases
that are more of an exact nature you
know what i like to call buyer key terms
people that are ready
take some action on what it is that
you're providing so if you're selling an
affiliate product you're building a
business whether that's network
marketing whether that's a shoe shop on
the corner or you know maybe you've got
a dry-cleaning business whatever that
might be really hold it down to what
people are actually searching so in this
case you know you've got dog training
then he got dog training collars which
is an itch all of its own so we type in
collars and now you notice there's a
whole new set now we're going you know
from here going into the 32 forward
search terms is where we start really
entering into what we call longtail
search so now we're getting into the
more specific stuff so if you are
offering a waterproof dog training
collar
well now that's a key phrase right there
that you'd want to rank for not dog
training not dog training collars but
waterproof dog training collar so if
you've got somebody finding you on the
first page of Google for waterproof dog
training collars or dog training collars
waterproof clearly that person is
finding exactly what you're offering if
that is in fact what you're offering so
hope you start to see that the trend
with that start thinking more in
long-term exact search phrases of people
are actually typing in looking for
exactly what youre operate so let's go
down here a little bit further
let's go ahead and type in waterproof
and see if that gets even more
there we go here's a dog training shock
collar waterproof so if you're if you're
marketing a shock collar for dogs
that's no use for dog training and it's
waterproof now you've got a five-word
key phrase that you know you can
absolutely create a video for that and
ranking on the first page of Google you
can create a blog post for that and that
would also be fairly easy to rank that
on the first page of Google you know and
so here's the thing yes it doesn't have
10,000 searches a month in fact it might
only get you know for that exact match
key phrase maybe only more like 400
maybe 500 searches per month but that's
what you're selling then that's exactly
what you want people to be fine
you for so you know here's the other
piece of this that you might not be
thinking about you can create 5 videos
or five blog post or both and get them
ranked on the first page of Google in
the same map or less time than it would
take you to maybe try and create a blog
post and rank for God training which is
going to get you a bunch of generic
traffic that isn't looking for what
you're offering and you're gonna be
spending a lot of money and a lot of
time and have a lot of headaches doing
in fact you know unless you're an expert
SEO and back linking individual you're
gonna have a really tough time ranking
for something like dog training to begin
with
now again you can apply this to any
niche so keep that in mind as we're
going through this so let's do another
thing here let's say that you're a local
business
let's say you have a carpet cleaning
business in a local area now this is
where you can very very easily rank for
search key phrases if you're if you're
dealing with local marketing
I mean it cuts the competition pool down
to such a minut amount of the general
pool because you know honestly if you've
got a carpet cleaning business here in
Portland Oregon with say and you try to
rank for carpet cleaning the first page
of Google you know what's the point
you're going to have people in Atlanta
Georgia finding you and are they going
to be able to use you
why would you even want to rank for that
you don't so you're gonna have an easier
time ranking in your local municipality
for that so if you're have a carpet
cleaning business important go for that
term and there you go
or you could set up a website or blog
post that's carpet cleaning Portland
reviews and you'll probably get traffic
on that because people want to know
about you know hey what are other people
saying about these these businesses
start thinking in those terms going for
stuff that has less competition but is
an actual phrase that people are
searching on and that's the disconnect
where I see a lot of people have
in a problem where they you know instead
of doing any research and knowing and
finding key phrases that people are
actually searching they try to make up
stuff on their own and think well that
might that might be a good phrase and
then they'll go and take the time to
create a blog post to a video whatever
the content is they're trying to rank
and they might actually rank for that
key phrase but because it's not really a
phrase that people are typing in there
only going to get some value from some
of the ancillary phrases that they're
raking for as a result of ranking for
that one and it's not really enough
traffic to amount to anything
so let's try and focus it in a little
bit fine phrases that people are
actually searching on
ok so i think we've we've covered that
ok so again you can do this you know to
whatever degree want now i'm gonna show
you another tool that I use and again I
kind of use all of these in conjunction
with one another so i might go through
here and you know let's just real quick
do an example home business let's say
start and internet business and you see
how started internet business i can tell
you right now it's going to be pretty
tough competition wise now you know if
you get better and better at this you
can actually rank for that but
nonetheless you'd be better off creating
45 videos or 45 blog post for more
specific terms within that key phrase
you're gonna have an easier time ranking
them to get more targeted traffic so
here you can see we're already starting
to get some other so here's one start a
business for free I don't think I'd be
any I wouldn't have any interest in that
key phrase because you know there's no
such thing and if you're watching this
in and you're in the home business or
you're trying to make money online or
maybe you found this because you're
struggling affiliate marketer network
marketer you know let me just tell you
right now there is no such thing as a
business for free
you cannot make money online for free i
don't care what anyone says if you're
going to have a business online you're
going to make some money you're going to
spend some money
businesses have overhead so upset about
that
okay so start an internet business from
home so now we've got 1 2 3 4 5 that's a
six-word key phrase that's a pretty good
one and again that's something that
people are actually typing in now that
may be fairly competitive but it's not
nearly as competitive as start an
internet business so here's here's
another piece of this that is important
also is if you optimize a video or a
blog post or start an internet business
from home you're probably also going to
rank or start an internet business but
it might be on page 23 for whatever so
you might still even get a trickle of
traffic from people searching for that
more general term but because you really
you know hold it down and focused on the
longer key phrase you're going to get
more targeted traffic from that one so i
hope that's clear
so here you can even get it down to like
let's say you're in the UK and you want
to find people in your local area well
you know in your country you can even
add uk2 that and then have an easier
time ranking for that versus start an
internet business there's some four
different states here some of the high
population states are going to be you
know pretty high search stuff so even
though you can't use the google keyword
tool you still have access to some of
its functionality just through this
functionality right here let's see let's
go see that goes out even for their
here's a good one
how to start an internet business from
scratch so you know that's that's a
pretty cool
search phrase right there you know I
mean that's one that i would grab that
up and you know create a blog post or
create a video for that you can rank it
pretty easily because again it doesn't
have a ton of volume but it's got search
volume people are searching for that
exact phrase otherwise it wouldn't be in
this list
ok alright so let me jump over to
another tool that I use that's called
uber search our sorry Boober suggest .
Borg uber suggest dot org
now this one is another way to do a
little bit you know more brainstorming
on a larger scale so let's go back to
our dog training one or you know here's
here's my formula for making this tool
work the best is that you start with
action taking keywords so start with
something like how to now too
let's just leave it how to actually if
you want if you want to do brainstorming
from the beginning and get some ideas if
you're not even sure what to write about
in a blog post or create a video about
if you just stay really generic and type
in something like how to or where to
you know those kind of keywords where
you've got people searching for a
solution to a problem and you go down
here and put in the captcha the annoying
captcha and hit the suggest button
and what that's going to do is split
this out of alphabetically and so again
this is pulling data not just from
google it's it's pulling data from all
the major search engines as well as some
major online databases that are also
search so you know keeping one thing in
mind
Google is not the only game in town
Google is not the only source of traffic
there is not google does not completely
own the the search industry even though
they do have a course the bigger piece
of that but there is tremendous search
volume still for other search engines
like being yahoo search you know a lot
of these other smaller ones there's
still a good amount of volume there and
good traffic that you can get so here
you can just kind of go through here and
see actual phrases of people are
searching and if you click the little
green plus button it will add it to your
you know sort of your clipboard over
here and then you can download it as a
text file which is kinda cool for doing
you know keyword research brainstorming
to come up with ideas of what to write
about or what to do a video on that
actually is going to get some track so
you can just kind of see I mean how to
boil eggs how to twerk how to get iOS 7
how to get rid of fleas cut it how to
make jello shots
ok so you get the picture and you just
go through the alphabet here so you know
that will give you some ideas when you
find something like for example let's um
let's just find something we can use
here let's go back to the dog training
Mitch I just I wanted to show you how to
that let's do how to train and try that
again and then that will narrow it down
a bit for us and that's going to give us
all kinds of key phrases to start with
how to train a train your dragon have a
train see the train for a 5k how to
train
how to train a puppy alright so there's
a niche within an inch right so let's
take that phrase
copy that and put that up here and redo
this suggests
now we're going to get a whole bunch
longtail keyphrases based on that one
and now you can get some really really
gold key words like how to train a puppy
not to bite so if you're doing if you're
in the dog training niche and you had
you know some content or or you're going
to create some content video or blog
post around puppy training maybe you had
a a product that was an e-book for puppy
training or something like that you
could go through here and literally
create a database watch this
take that one how to train a puppy to
sit
how to train a puppy to come how to
train a puppy to walk on a leash not the
bark puppy to fetch you know maybe maybe
you have a pitbull specific product well
there's how to train a puppy pitbull so
you just created this little list and
then you go get and it creates a text
file for you see how quickly you could
come up with a database content and
ideas that you can very quickly then
turn into content that you'll actually
be able to rank for and will actually
get you traffic so hopefully that makes
it pretty easy so again you know you can
apply this to any niche we go back to
the home business niche and say you know
how to increase traffic that's something
everyone wants to know right
who's in the internet marketing or
business niche home business any of
those this is applicable topic has mass
appeal but now you get key phrases that
are more specific that you can actually
get some great traffic from that's going
to be specific and really you know tune
down and focused to what you might be
offering so let's see let's say that
your niche was on you know ebay market
for something
pardon my voice I'm still getting over
the flu
how to increase traffic to your ebay
listing you know there you go perfect
that increase traffic to your website on
google good key phrase you know so if
you're doing if you're like me where you
know I train people how to get more
traffic
to do blogging how to increase their
business how to get people joining their
business without talking to them you
know this kind of thing
these are the kind of key phrases that I
come and look for and create videos
about and share good content with that
so you know this is exactly how i do it
so that's another good tool that I use
on a regular basis now let me show you
another thing that i do that's kind of a
more tuning step so again keyword
research is a process you know first you
might be starting in a brainstorming
phase then you might go to narrowing
your list down to maybe four or five key
phrases that you really like that are
specific to topics that you want to
write about that you're knowledgeable
about you can share value on and then
from there you kind of make sure and do
some final checks to make sure that
before you go and create that video or
create that content that isn't back
something that you can rank for so
that's the step i'm going to cover right
now so what we do let's let's take a
hypothetical here and say that we
decided to use let's just grab one of
these how to increase traffic to your
website google
and you know just one thing I want to
point out you see how many different
ways people were the exact same search
you know how to increase traffic at
website how to increase traffic to my
website how to increase traffic for my
website you know these are all just
slightly different you know one or
two-word variations of the same phrase
and oftentimes if you pick one of these
and you rank well for it you're going to
also ranked for all of the others as
well because it's very similar in nature
so and that's what I refer to as sort of
the the and celery traffic or the bonus
traffic that you get because you never
just drink for the one key phrase that
your optimized for you're going to rank
for sometimes dozens sometimes even
hundreds of other keywords that because
you used those key phrases and
throughout your content your topic is
specifically about that google is going
to still ranked highly in some cases
very highly just based on the topic of
your content and that's really the
direction that google has gone now with
what's called semantic or latent
semantic indexing lsi means that the
days of keyword stuffing your content or
over you really need to write naturally
and right value and really stay on point
with your topic and then that's how you
can also increase in boost your rankings
so just a little bit of content guidance
there as well
alright let's get let's do this right
here
how to increase traffic to your YouTube
channel so i'm just going to click that
and add that to my list over here and
i'm going to copy that out and I'm gonna
show you the next step that I do is
actually put that into google and do a
search on it and see what comes up
now this is the step where you know
again I said before it's not an exact
science it's it's more of an art and you
will get better and better at gauging
this as you go and you also get better
and better understanding your own
personal ability to rank certain things
you know what your skill set is
your your level of knowledge is with SEO
and your ability to do back linking and
so forth so I'm going to kind of cover
that but you know keep it simple and and
bottom line is if it's simple to do it's
something that you'll probably do on a
regular basis if you overcomplicated you
make it take too much time it becomes
too much of a chore and oftentimes you
just won't do it which is you know
horrible horrible thing to have happen
in this industry gotta stay on point you
gotta stay consistent
alright so right off the bat with that
key phrase how to increase traffic to
your YouTube channel we can see that
there are thirteen point nine million
results coming up for that phrase now
that's the general search phrase for
that but what I like to look at is not
so much the number of results are
competing pages but what's actually
ranking for that search term so right
off the bat adjusting my head angle here
so i can see cuz sometimes that the
shading on this is hard to see but right
here i can see that there is one two
three
the top three here are paid ads so when
you see paid ads for a key phrase that's
a good sign because what that means is
there is a commercial value to that key
phrase so that's good
now if you don't see any paid ads it
doesn't necessarily mean there's no
commercial value just means that you
know maybe there's not a volume for
people to notice that key phrase or you
know maybe it's it's just not been
discovered yet know so you have to kind
of gauge that use your head a little bit
but in this one
you know we can immediately see that
people are paying and I don't know right
off the bat that I'd say in this niche
these guys are probably paying you know
anywhere from thirty cents to 75 cents a
click for this key phrase to rank here
now again this is general so that might
not be exactly phrase they put in their
AdWords accounts to rank but they're
coming up so they're going to pay if
someone clicks and so that's just a good
way to gauge whether you're on the right
track so next we see that the first
thing the number one organic search
listing is with
how and then number two is PR news
online which is a press release site and
then the next thing is a youtube video
so just looking at those three things
we've got a press release
we've got a wiki site and YouTube that
tells me immediately that I could rank
on the first page of Google especially
with a youtube video for this key phrase
so I mean I could I can create a video
right now for that key phrase and I'd
that within 24 to 48 hours i can
probably outrank this video you know i
might be jumping to that conclusion a
little early i haven't researched it but
you know my past experience has been
most people who do videos most people
who do content they don't know what
they're doing and so they're not doing
all the necessary little things they
need to do in order to rank well so
another thing I like to do is if there's
a video ranking for that key phrase i
like to click it i'm going to open it in
a new window and I like to see how many
views it as soon as it comes up here i'm
gonna hit pause i'm not interested in
watching it but i just want to see so
this guy's got 72 views which is not a
lot of views
let's see when he put it up there jun 30
so it's not been up there a long time
it doesn't necessarily mean it's a bad
keyword that he only has 72 views in
c-jun that's the energy so July August
September you know really three months
72 views that that's not entirely bad
but you know it could also be that the
videos is crap which you know it's a two
minute video my experience most of these
guys that create these videos like this
they just slapping them up and they
think that because they can rank them
that that's going to get them some value
or you know get them get people to click
through their link the bottom line is
you know in this day and age guys it
it's better to take the time to create
some value actually give people
something if you're if you're you know
if you're using a key phrase like this
how to increase traffic to your YouTube
channel don't just throw up a video
that's a you know a screen capture of a
powerpoint poorly put together a
powerpoint presentation that you know .
people to a product that they can buy
that claims to get them a bunch of
traffic
you've got to do a little bit better
than that if you want to get the real
value there so you know giving some
training do a screen capture video if
you haven't seen mine go to my channel
and watch my my screen capture videos
it doesn't take that much more time to
create some value and aside from
creating value you get people some real
answers and some solutions and some real
value you create trust with them and
people will buy from you if they trust
you
so that's you know something to keep in
mind you can slap up a bunch of garbage
videos you know some some of these tools
out there lately I've seen are designed
specifically to auto create garbage
videos and slap them all over YouTube
you know that's just not a strategy for
any kind of long-term success when you
when you try to shortcut the system and
you're not creating any value for anyone
it's never going to work i'll just tell
you that you know if you if you've got
that working for you you contact me
because I want to hear about it because
you know I've been doing this for a long
time and I've tried and tested a lot of
these things it just doesn't work when
you create garbage you you don't get
something for free it just isn't going
to happen so focus on value you know
truly help people with your videos
provide them a solution give them some
real value you know even give away some
of your best stuff and you will see that
that comes back to you tenfold
so let's jump back over here again and
talk a little bit about this because i
know this is an area confusion for a lot
of people there they go they will do a
search and see what's ranking but they
don't really know what they're looking
at
so again what you're looking for here is
you want to see if there are a bunch of
authority site's ranking on the first
page because authority sites are tough
to outrank and what I mean by authority
sites you see them in health niche a lot
so let's let's type in something like
heart disease
alright and by the way if you're if you
try to rank for heart disease good luck
with that
and again you probably don't even want
to but let's let's look at that because
that will give you a good idea and this
is what happens when you type in most
two words and a lot of three word search
phrases that you're going to get a lot
of authority sites so what we've got
here we've got speak from the heart calm
and actually these top sorry creating my
head here because the the light makes it
hard to see the shading okay so yeah the
first three or ads so we'll just skip
those webmd webmd guys big time
authority site in the medical health
niche you're going to have a tough time
outranking content that is on WebMD
that's just the way it is because webmd
spends tens of thousands if not hundreds
of thousands of dollars a month to make
sure that their content is ranked on the
first page you cannot compete with that
it's just gonna have a really tough time
you know that being said again depending
on your level of knowledge it's possible
but if you're a beginner and you're
doing this stuff and you're just
learning how don't try to go in rank for
some of these key phrases when you see
that all the stuff ranking on the first
page are these expensive massive big
money late in authority sites
mayoclinic.com another example heart.org
another example Wikipedia Wikipedia is
an authority site believe it or not no
so a lot of the other wiki sites like
wikihow and some of those that's a wiki
and the title those are not authority
sites necessarily but wikipedia.org is
an authority and is often very very
tough to outrank cdc.gov guys here's a
clue for you anything that is a dot gov
forgot org well . word not so much if
it's an authority site you know that's
one thing like Wikipedia but . go for
sure . websites typically have
tremendous domain Authority and
gonna be tough to outrank no matter what
nature in all right so you know I think
you get the point CBS News reuters $YEAR
this is nlm nih gov you know this the
whole first page for heart disease is
pretty much dominated by authority sites
so good luck you know good luck getting
to the top and I see people do it all
the time there will do a blog post and
their key word there trying to optimize
for is something like heart disease or
you know dear heart disease something
like that then they they're trying to
figure out why they can't ever get on
like past page seven or eight
well this is why because you're trying
to compete with people who have very
very deep pockets so you can't do that
it's just is not gonna happen so going
back to what we were talking about
let me just kind of recap what we've
gone so far so first thing I like to do
is I like to go to the google search and
just start typing in some key phrases in
my niche and seeing what the autofill
ideas that come up business
opportunities and then you get a bunch
more and you kind of just kind of comb
through some of these and you know you
find something you like home business
opportunities for moms right there is a
good one and then you do a search on it
and see if it's possible you know see
what's what's ranking number one spot
for this one is dominated by sba.gov
you're not going to write that that
would be very very tough home business
about com.com is also an authority site
for a while there it got sort of demoted
let's say as far as Google was concerned
we were having no problem outranking it
but it's kind of back up there again so
you know that can be top
entrepreneur.com that's an authority
site so you can see you've got you know
the top few spots are dominated by
authority sites
moneysavingmom.com it's probably also an
authority and you can see here the alexa
rank is pretty high on
one but you know here we've got a google
plus posting that somebody that I'm
connecting with has done and so they got
squeezed in on that with that one and
that's going to be a course more of a
social related value that comes up in
your search busy moms so I mean I can
tell you right now that key phrase gonna
be tough to rank for you gonna have to
do some work you're gonna probably have
to get some backlinks in order to to get
on the top of that so all you gotta do
the spacebar and see if you can get some
more see opportunity for Morrow's mom's
canada let's take a look at that
ok and there we go
so here we've got 397 million competing
pages for that key phrase ok this is not
searches this is competing pages and
that's how many pages
google has found that in some form or
fashion are related to this key phrase
so that's what you're competing with but
don't be scared by that because again
you're really only competing with these
first few guys up here and you can see
the very first one is you know probably
I think simple mom . that is an
authority site all business.com is an
authority site but BAM number three
you've got youtube video to write at one
right after another and if we go there
and click and open it up
we've got 1,200 views in see that was
that was like a year ago so all right so
you know there's some that there's some
things i see with this which is topic
for a whole nother video that i can
instantly see why this guy is not
getting the views that he that he might
be entitled to let's say you know they
may be a decent video it's 11 minutes in
length so there's probably some content
there i can already see this is this is
a business opportunity video that he has
essentially scraped from somebody else
sigh I recognize this so he didn't
create his own content he's not really
sharing any value here is just a home
business pitch which is gonna also hurt
you if you're not creating some value
like we talked about a little bit ago
but I also see some just instantly very
novice optimization mistakes that this
individual has made that's keeping him
from getting traffic but the fact that
it's been viewed already 1200 times in
even a year is encouraging to me so i'm
going to close that and we're going to
go back to shoot i lost that window
there is ok so let's look at this other
one that's here
ok hundred and eighty views and that was
more recent so that's you know that's
been out there for about a year and
again this is another you know
essentially act video so you know just
to let you guys know if you're if all
you're doing if your video strategy and
your content strategy is that you're
just copying other people's videos and
uploading it to your own channel and
then you know trying to post that you're
not really gonna get anywhere with that
it's literally the same amount of work
to just create your own video and put
something up it's actually a value you
know I mean it'll take a little more
effort because you need to learn some
things and maybe need to get over being
comfortable you know talking in front of
your camera or learning a couple of
tools but trust me you know you're if
you're in this to make money online or
you're trying to grow your business you
need to get uncomfortable a little bit
and learn some new skills and jump into
it you know just get into it start doing
it don't worry about it when i first
started doing videos and i started doing
blog post they all sucked you know trust
me i went back and deleted some of them
later on because I just couldn't barely
watch them but you know I I got to where
I am now because I just kept doing it
over and over and over again and trust
me this stuff i'm sharing with you works
and i'm not going to talk about income
this video I've got plenty of income
proof on my youtube channel if you want
to check that out
you can do that it's youtube.com forward
slash John oaks gon ô CHS i'll put a
link in the video when I edit you know
but it those numbers will speak for
themselves so you can see that what I'm
telling you is stuff that actually gets
results
ok so another thing i want to point out
here is that when you have let's say
again this search phrase is home
business ideas for moms canada ok now
when you look down here you can see that
this right here this first video has
that exact match keep raising it even
though it's not in its exact same form
it's pretty much their home business
ideas for moms canada and this one is a
little bit different home business ideas
for moms canada even know all the words
are there it's not exact match so that
being said you come in with an exact
match key phrase for your title so you
the actual title of your video would be
home business ideas for moms canada and
then maybe you could add something like
and I'm just doing this in the search
party to show you what it looks like
home business ideas for moms canada
shocking results
there you go so something something to
that effect it's searching on that
that's not what i was looking for but i
just wanted to give you an example you
know so now you've got the exact
matching your title you know really
that's a topic for a different video and
I'm i apologize if you think I'm jumping
around but there's just so much you know
stuff i'm trying to share with you try
to get as much value as possible into
this video so hopefully that's helping
alright so another thing you can do when
you're trying to gauge the competition
for key phrase is if you go up here and
you put that key phrase in quotes and do
a search on that now you see the the
real competition for the exact match key
phrase and you can see that drop from
like 397 million
on 240 2909 the number one thing ranking
are those two videos
ok so mean that when you see that right
there
it's it's virtually guarantee that you
can get ranked on the first page of
YouTube or first page of Google with the
YouTube video and chances are if you're
ranking on the first page of Google
you're also going to rank on the first
page of YouTube so let me real quick
let's just click the video link here
that switches over to youtube search and
you can immediately see that those same
two videos are number one and two
so and i'm not you know just from what I
saw looking at those i can already
already tell you i could put a video up
and I'll bet in two hours i would write
number one for that video for that key
phrase so that's how easy this stuff is
so there's really no reason for you to
not be creating a lot of content so
again you know this is not going to get
you a thousand searches a month you're
not going to get you know 200 people
joining and signing up with your
business next month because you ranked
number one for this key phrase that
video but you put it out there to get
ranked number one for that one you're
going to start getting a trickle of
traffic and you're going to start
getting some leads and maybe that exact
one single video we'll get you a new
team member if your network marketing
business owner you're running a home
business that might get you a new team
member you know maybe one every month
maybe one every other room but keep in
mind you created a video that took you
10 minutes
you did some research that took me maybe
10-15 minutes and maybe you created a
blog post that you can embed that video
into and all said and done you spend 35
40 minutes to do that and once it's out
there it's out there and if you follow
the strategies that I teach through my
other videos my other training you know
it maybe you're on my team already then
you know get plugged in with the stuff
that I'm sharing with you guys because
it works
I do this all the time let me just give
you a let's see we find an example
try to try to think of one that I'm not
giving away because actually i'm not
going to do that because let me let me
share with you what else when i was
about to do i was about to type in a key
phrase of a very high traffic key phrase
that I have a video ranking number one
and has been there for almost a year but
I remember the last time i did a video
and I openly disclosed that I ended up
with a bunch of haters that watched it
and decided that you know they wanted to
try knock out the competition so they
went and tried to flag my stuff and it
just causes problems so unfortunately
there are people out there that do that
especially in a home business and
network marketing niche so i'm not going
to share that with you but I will tell
you that i have a two-and-a-half-hour
video marketing training that is
available if that's something you're
interested in you can you can connect
with me and I'll give that to you free
where I do show some of that you know
show the actual proof of stuff that i
have ranking on the first page of Google
and has been there for a very long time
especially now that video training was
done i want to say about seven eight
months ago and none of my videos have
lost their traction on the first page so
you know this stuff works and we're not
talking just video here this can be
applied to blog post website content
whatever whatever it is that you're
doing it works alright so back to the
topic keyword research
alright so i think we covered a lot
let's recap again first step is that you
use a search tool like the google.com
and you just kind of start typing in
some key phrases and you get it kind of
hone down to what you want then you can
also use uber suggest dot org to develop
and further develop a list of key
phrases and you know sometimes I'll come
in here in about 10-15 minutes I'll
develop a list of maybe a hundred
different key phrases that I like and
then from there I kind of go through
that list in
you know maybe pull one or two out and
do a search on it and make sure that
it's something i can rank for and that's
what we talked about here and putting it
in seeing what's ranking and then from
there i'll go ahead and create content
that's what I do
probably sixty seventy percent of the
time when I'm creating content either
videos or or blog post and sometimes
I'll do it backwards I'll do it the
other direction like i'll have a topic
in mind you know like let's say this one
right here that I'm doing for keyword
research
well I already knew that I was going to
do a video about keyword research and
share what is that I do and how I do it
so I create this video then i'll go and
do the keyword research around doing
keyword research and find the exact key
phrase that i'm going to go ahead and
optimize this video and maybe the
accompanying blog post that I'll do and
and you know how I'm going to optimize
that for stuff that's actually being
searched so hope that makes sense so you
can do it either way you can create
content first then do the keyword
research and optimize it or you can do
the keyword research to come up with you
know sort of brainstorm and come up with
good content ideas
it's just another way of doing it and
and i use both probably equally so the
other piece of this is I want to show
you a tool that I also will use like I
said maybe twenty thirty percent of the
time because it can shortcut the process
sometimes and make it a little faster
this piece of software is called micro
niche finder and I'm actually own this
for a couple of years now from even a
prior version and you know i like it
because it's still mostly automated and
it gives you some good usable data and
even though there's been a lot of
keyword tools paid tools that have come
and gone over the years this one has not
gone the direction that a lot of the
others have gone where they start
charging a monthly fee based on the
number of keywords that you want to
search on I don't like that it just
feels like extortion to me so I like
this tool because I paid for it one time
it gets updated on a continuous basis
the support has been great
it always works and it gives me usable
data
so I'm gonna give you a demo of it real
quick again it's called micro niche
finder and i'm going to type in let's
let's do the dog training collar
ok so we've got a three-word nitschke
phrase now again we already know that's
going to be highly competitive right and
i'm just going to go ahead and click on
that and actually a lot of times what
i'll do is i'll click this box there's
only show ID is closely related to my
search terms because i'm really trying
to stay very niche focused and hit the
search button and then it does its thing
so on depending on how long it's going
to take care sometimes in connecting
with google system it can take a little
bit so hopefully it won't take too long
starting to lose my voice here so I
apologize for that
usually this process takes you know just
30-40 seconds
I need that elevator music or something
to kick in and there we go
okay so here's the results that we have
from this now you can see right off the
bat that it has a competition column
it's got a trend calm and then it's got
some other data here that we can use but
what I'm going to do first and and again
i'm showing you my process for how I use
this tool does not mean this is how you
use it is just the way that I've kind of
developed a process for using it over
the couple of years i've been using it i
like to go down here first and and sort
by competition so that i'm looking at
least competition so here we go
alright so then you go over here and
look at the average monthly searches
which you know is not very many so what
I'll do if I don't get a decent number
of searches by sorting that way i might
just go over here and and sort the other
way so now I get the big number of
searches all right so I when i'm using
this keyword tool i like to find stuff
with at least a hundred searches or more
you know that the more is better but I
also don't want to get too competitive
so for example you can see that the main
ones got 2,900 and these are exact match
by the way so the real number of of
traffic that you might get if you ranked
number one for that key phrase would be
much higher than this this is just the
people that are typing in that exact key
phrase in that exact order so you know
keep that in mind don't be thinking oh
well that's only got 480 that's not very
much you know that's actually really
good so let's just choose that one dog
training shot caller
alright so what I'm going to go over
here is I'm going to click over here
where it says get SOC and i'm gonna
click where it says get exact phrase
count and it's gonna go and pull that
data for me now
SOC is essentially it stands for
strength of competition and what it what
it's going to do is kind of give you a
number that will help you
gauge how much competition there is for
that key phrase and you can see with
this one it's quite high and you know
i'll share with you if you don't already
know dog training which is very
competitive
there's a lot of money in that niche so
there's no naturally a lot of people
competing in that space so 3500 is
pretty high and m.o.b is sort of a
monetary number that you can quite
mathematically to this key phrase as to
you know how much it might be worth
$MONEY based on a monthly basis if you
were you know getting paid per click for
the people visiting or traffic you
capture it's not really a figure that i
use i really just like to use the SOC
and the exact phrase account so that one
I would say is too competitive
now I had no problem ranking stuff you
know all the way up into 1500 maybe even
two thousand but 3580 that's pretty good
you have to do some work and it doesn't
really have enough traffic to work the
kind of work you have to do to rank for
that so hopefully that makes sense and
if you're asking how i know some of that
stuff again that's where the art comes
into this and the experience the more of
this stuff you do the more you start to
get a feel for it
there is no science to it i can't say
that you know if your SOC is more than
3,000 then you'll have to do a bunch of
work because again it just depends
so what you're looking for ideally is an
SOC that is you know i would say below a
thousand but the traffic amount is you
know maybe a thousand five hundred to a
thousand because what that means is
there's enough traffic there and there's
not too much competition but it's worth
creating the content going through the
effort now if you find something that's
a key phrase that is you know absolutely
a you know buying key phrase it's a an
action taker key phrase you know where
somebody looking for that specific thing
is probably looking to solve problem and
and buy a product and you have an SOC
that's really low like you know in the
in the three
hundred or below range and it's got more
than a thousand monthly searches then
you really found an awesome key phrase
and you can go up here and use the
filter and actually set criteria and and
actually have the system filter it out
based on your criteria so there's some
cool things you can do with this when
you play around with it i'm gonna go
down here to something that has less
searches and just see like dog training
collar with remote that's a really
specific key phrase that if somebody's
looking for that you know that's a
specific product they're probably
looking to buy it or compare prices or
or something
so let's see how that one does
alright so there you go you've got a you
know an SOC value of 90 now this little
! and that kind of stuff
don't pay too much attention that it i
think when it gets like below 50 or
something this turns into a little green
checkmark which means oh hey it's a good
one go after it but I've found that you
can actually write for stuff that's you
know well up into the several hundred
over here but 90 is a great number
it's got 270 searches which isn't a lot
but it's such a specific key phrase that
you know even if you got let's say well
it again let me remind you that this is
exact match so they're the real number
of visitors that you could get if you
ranked you know even in the top three
for that exact keyphrase could be a lot
higher than 170 so you know that would
be well worth it if that was your niche
and that was the product you're going
after so you know hopefully that gives
you an idea of how to use this tool and
you can see it saves you some time from
jumping around to some different stuff
and different windows and in doing more
of that thought process that the other
way does but I feel personally that the
way I showed you initially is more
accurate and especially as you become
more experience with this I feel like
that's a more accurate way of doing it
and I think when you get good at it
you can do it fast you know and then you
don't have to buy a product so again i
wanted to show it to you because it is
something i do use some of the time and
again I like to share everything that I
do so hopefully you guys have found some
serious value in this training and it
was a little bit long but keyword
research is a topic that is extremely
important and I think that there's very
few people out there who are doing it in
a way that's profitable for them it can
be a huge waste of time if you're not
using the right tools or don't have the
right system and the right understanding
of how these pieces fit together so you
know again if you enjoyed that be sure
in and leave me a comment if you're
watching this on youtube click the
little thumbs up button you're seeing it
somewhere else
click the thumbs up leave me a comment
connect with me on Facebook and let me
know you watch this video and got some
value out of it and of course if you're
looking to to expand your home business
or you're trying to to generate these
are struggling in your business you're
trying to figure out how is it that that
this guy gets people to join this
business every day without even talking
to them connect with me I'd be happy to
talk to you about how i do that so you
can find more information
my blog as well I share pretty much
everything that I do you connect me on
facebook i'll put links to that stuff
either in the video at the end or in the
description below guys have a great day
talk soon see in the next video