Understanding Keyword Research for SEO

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Let's take things to the next level.

Google makes a bunch of tools to help you track and improve your SEO. One of the biggest parts of SEO is understanding keywords. Keywords are what millions of users type into Google search everyday. Of course, Google tracks all of this information, but is nice enough to aggregate it into a few useful tools. With SEO and keywords the idea is if you're starting a site you want to incorporate keywords that aren’t competitive, but still get a lot of searches. When we say competitive, it just means a lot of sites are trying to get on the first page of google for that keyword search.

One way to research this is with Googles keyword planner. The tool comes with a free adwords account. Adwords is Google’s paid search advertising program, the stuff that shows up at the top and side bar of search results. What we’re looking for is the keyword planner. Lets open it up. You could spend days with this tool, but we’ll do a brief overview. Let’s start with, “Search for new keyword and ad group ideas”. These tools are built for use with adwords, but they also work for Organic keyword ideas.

In the first box we’ll type “Sexy Costumes”, for our sexy costume website and click ‘get ideas’. We want to look at the second tab, ‘keyword ideas’. On this page we’ll see other keywords related to “sexy costumes”, along with the monthly searches and competition. What we want to do is find some keywords that have a decent amount of searches with low competition. If you look at the average monthly searches you see it’s quite skewed toward halloween, duh.

Competition is how many people are bidding on a certain keyword, and a bid is how much they will pay for a person to click on their ad. This is for adwords, but it’s also a good gauge for organic search competition. If we search by competition we’ll see the usual suspects, sexy nurse, firefighter, zebra, but we’re looking for an outlier, something with a decent number of average searches but low competition. Dig a little deeper and sort by monthly searches and go through a few pages, and we find our outlier. Sexy ghost Costume, with an ok number of monthly searches and only low competition, plus a lower suggested bid, which also means less competition. That would be a great keyword to optimize a page for, not sure about the actual costume though, we’ll talk optimization in the next lesson.

Hmm, should I search my name? OK Cami Li, and I can see how many people are searching for me and what phrases they use. Uh ok, I guess people want boobs and tattoos, cmon guys I have a brain too!

There’s also a tool called Google Trends that lets you see search trends over time. Let’s add the sexy costumes term and we can see the graph, with the obvious halloween spikes, we can also sort by region and see related search queries in the bottom, the rising queries is also a good place to look for keyword ideas to put into your site. Next we’ll talk more about optimizing your content and I’ll optimize all this.

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Closed Caption:

yeah
yeah
let's take things to the next level
google makes a bunch of tools to help
you try to improve your SEO
one of the biggest parts of SEO is
understanding keywords keywords are what
millions of users type into google
search every day
of course Google tracks all this
information
what is nice enough to aggravate it into
a few useful tools with SEO and keywords
the idea is if you're starting a site
you want to incorporate key words that
aren't competitive but still get a lot
of searches
when we say competitive it just means a
lot of sites are trying to get on the
first page of Google for that keyword
search one way to research this is with
Google's keyword planner the tool comes
with a free AdWords account AdWords as
good as paid search advertising program
the stuff that shows up at the top and
side bar of the search results
what we're looking for is the keyword
planner let's open it up you can spend
days of this school will do a brief
overview
let's start with research for new
keyword and AD group ideas
these tools are built for use with
adwords but they also work for organic
keyword ideas in the first box will type
sexy costs are sexy costumes website and
click get ideas we want to look at the
second tab keyword ideas on this page
will see other keywords related to sexy
costumes
along with the monthly searches and
competition what we want to do is find
some keywords that have a decent amount
of searches with low competition
if you look at the average monthly
searches i see it's quite skewed toward
halloween
duh competition is how many people are
bidding on a certain keyword and a bit
is how much they will pay for a person
to click on there at this is for adwords
but it's a good gauge for organic search
competition if we search by competition
will see the usual suspects
sexy nurse firefighter similar but we're
looking for an outlier something with a
decent number of average searches but
low competition take a little deeper and
start by monthly searches and go through
a few pages
sexy ghost costume with it ok number of
monthly searches and only low
competition plus a lower suggested bit
which also means less competition
that would be a great keyword to
optimize the page for not sure about the
actual costume though we'll talk
optimization in the next lesson
should i search my name ok family and I
can see how many people are searching
for me and what phrases they use
ok i guess people want boobs and tattoos
come on guys I have a brain - there's
also a tool called Google Trends that
lets you see search trends over time
let's add the sexy costumes term and we
can see the graph with the obvious
halloween spikes we can also sort by
region and see related search queries in
the bottom
the rising queries is also a good place
to look for keyword ideas to put into
your site
next we'll talk more about optimizing
your content and optimize all this