#10 - Viral Social Media Campaigns. Pros & Cons of Facebook Ads & Ad words.

http://MindProtein.com - "Viral Social Media Campaigns. Pros & Cons of Facebook Ads & Ad words."

Ralph Plumb and Konrad Sopielnikow discuss the pros and cons of Facebook ads, and google adwords. We also discover how to leverage traffic from popular blog sites to increase your own.

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Closed Caption:

hey welcome back to my protein on Ralph
love and I'm car at spelling coffee
today the first segment we're gonna talk
to you today about Facebook at Spurs is
Google Adwords and in what's right for
you
man it's going to be a good one that
sets a war brewing up over there has
been growing up for years now but it's
getting things are getting serious
and then in our lights on lights all
section we actually gonna talk about
contributing content to other reputable
sites
in order to get true more traffic coming
back to your site
yeah and I get off your ass segment
we're gonna talk to you about
Google AdWords setting up an account and
why it's important: get started on and
advertising today
this
the
there for segment today we're going to
be talking about
Facebook as this came to us from a
student they sent us in
email and they're talking about AdWords
versus Facebook acid and where should
they advertise their they're kinda lost
in the mix is that
we're the best band their time effort
and energy so to make this example
little little
bills traded I'm gonna act like Mark
Zuckerberg your Facebook and my partner
here conrad's gonna be Larry Page
love Google we're gonna illustrate the
point China help explain why Google Ads
an AdWords the best way to advertise in
in Converse the Arctic Facebook so what
you start of Conrad what is
what is Google Ads have over facebook
when it comes to advertising on our site
but Google has 800 pound gorilla on a
comment about marketing and advertising
online right especially a AdWords right
that they're the ones who really make
made that whole notion big so but you
know there there is a lot of
a a lot of potential customers coming to
Google to door searches
but the main key difference and really
why i wanna use Google
if you have cue or intensive searches
state that you want to focus on
you would be coming to Google I you know
did Google AdWords
I you get a lot of data as to what
people actually typing in and searching
for right so so based on that
are you can really target specifically
of forty keywords that you gonna be
putting into your blog posts or you know
%ah into your website at cetera valeri
great points but
as you are Mark Zuckerberg has put out a
number one movie songs the on the
smartest guy in the room
but no more seriously Facebook ads read
my facebook ads are better
I can target demographics I know
allotted information about you and
people
some people complain about that
sometimes but that's why I make all that
money because I have all
my users information I know where
they're from I know if they're married
or not
I know what their birthday is generally
no. the interests are I know what pages
they like
so in other words i cant or get my ads
heard Mike my users intensive drivers
and people are paying me in like my
pockets
can target their ads to those particular
people what the interest in lights are
and what their uses are but like you
said I mean conversely I don't have that
capability where people can search
and add pop-up officer chin what's funny
is this guy just came out the statement
last week about it how is not concerned
at all about
competition from me you know he might be
a hundred-pound gorilla but
on the new new kid on the block and I'm
coming up fast but they're not concerned
and to be honest with you
the right right now want figure that out
and eventually we'll get there
but for now Google AdWords you're right
is a completely different service
then my facebook ass but I will say
this:
great point you know you really have to
use both
so friend Fred
we recommend advertising both just make
sure you're not trying to
target demographics on Google Ads we're
not right
to target keywords on Facebook right and
I think that's important that
yeah I you know like he said i I don't
like to cut out any methods what I like
to do is
is actually go out there and and test
both and see where I can get the most
qualified best leads coming in from both
sources
bright I you know it you in a knot of
the marking you want to focus on the one
having you off
of marketing for customers and prospects
I'll
are deadly use bowl set up you know set
up budgets
I in place and and see what works best
to the
price drop in our lights on lights of
section
how we gonna talk about topic that's
pretty here you're pretty and your dear
to us
you know my protein TV me. my protein
dot com up inside
is where you can deliver great content
and benefit your
own business own site to generate more
traffic right
the main thing about on this topic is
you know do you want to contribute
content to other reputable sites
you know and and if you if you ask me
that's the best way to gain credibility
and and drive traffic to do your own
personal website
right out there are companies out there
where you know they generate a lot of
traffic too ill to a more general
website in and spend a lotta times
multiplying your results in order to
actually
I you know get exposure for your own
business leave you couple great examples
of this
there's people out there like Guy
Kawasaki riding
and what he did he's he's well-known
hero Chris Dad Poor Dad Poor Dad
up very successful involved traditional
business
internet marketing me to settle
everything does he writes for intern
for american express open for business
which is basically their blog for
american express
there's a lot of other very very
successful businesspeople that
Ron in general %ah their money online
that contribute content
to different sites that one example if
you look at a very popular blog
Mashable dot com for instance they have
a lot of yes
even the mayor of san Francisco is one
other guest contributors why
because it generates notoriety for him
it makes him become a bar later
right and what are the things we've done
with my protein dot com is that we allow
people to share the information back to
their social networks
and also to their their website so
they're blocked very very easily
shameless plug there by the way but no
more seriously that's why we developed a
tool
and we think it's very very important we
do it but more importantly
online protein dot com another other
sites like that none better than my
protein
you it allows you to generate traffic to
your site your social networks
and generate a following and help you
become a thought leader with your
business yanni benefiting
you know basically from the community
contribution right we have
a lot of people contributing content to
the site it's always freshly always
getting more traffic in there
there's different people coming from
different avenues and aspects of
yeah you know a basically topics they're
looking for an internet but there is a
huge crossover
they can benefit your business so this
is reason to contribute to my protein
dot com
and this is the reason to you don't get
yourself out there so you can become
that thought leader TX bird
by being present you know in all these
different our site and environments
right
inna doesn't really take much effort
because you can
take the same content that you have and
just basically you know rewrite it or
take a deeper look big difference dense
different position different angle
depending on site we gonna be
a contributing to and you know and then
any and drive a lot of traffic back to
you know to
way where you want your customers to let
yeah now lights on lights up I think
it's gonna be no surprise to anyone here
but
con red lights on lights off make a
decision there and I i think it's pretty
obvious from from the arguments we
present its
lights on for four sidi you definitely
want to be present
wherever you can be present on the
internet especially when you have sites
dead not you know can't drive additional
traffic that otherwise you wouldn't be
exposed to
jar absolute lights the
for it today at our most popular segment
you get off your ass segment we're gonna
talk about
Facebook Ads Inc Google AdWords like we
just talked about our primary segments:
Charlotte
I'm the bottom line get off your ass and
set up your Facebook account and a
Google AdWords account you know they
have some great actually
training resources as well the show you
exactly how how it works but you know
hey we can talk about it all day long
but until you put it out there and start
putting out your messages
I you know you not gonna be getting any
feedback or what I recommend is actually
take a look at what some of the other
people have been doing i mean that's a
lot of times what we do is we look at
where competition is doing adjust the
message
tweak it and then run with it yeah and
it was funny
we actually knows the competitor very
recently we're a Facebook ad campaign
that absolutely stunk we tested it
it didn't work they came out couple
weeks later and actually ran the same
campaign
so at least they wasted the money to but
now the important messages it's okay
sometimes gonna spend some money
to make a lot of money get out there run
some ads
figure out where conversions are track
your metrics get it done
that Donna sue me know all the answers
that I think that message I'll get off
your ass section
because the the audience is gonna tell
you exactly
what it is that you need to be doing
what's working what's not working great
get it done the