Optimizepress Tutorial/Review - Create Landing and Squeeze Pages with Ease! #Tech Tools Review 2

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When it comes to Web Marketing, the options and strategies are overwhelming. Tools such as LeadPages, GetResponse, and Optimizepress are essential in getting your brand marketed. In this tutorial, you'll learn why Optimizepress is such a powerful tool and how to create your own landing/squeeze pages.

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Closed Caption:

welcome to this optimizes Press chaining
if you're watching this video you're
probably thinking of ways on how you
could best market your services or
products online through websites now for
anyone who's ever tried to market online
you probably be familiar with landing
pages or squeeze pages and if you're
using a content management system like
WordPress it's not easy to design this
yourself you know even if you think
about the fact that many pages are very
simple if you want to design this
yourself from the ground up it is not an
easy thing to do so with that being said
there are options out there to make this
process a lot easier than 1 I'm gonna be
talking about is optimized press but
there are other options out there like
lead pages and also get response now the
difference between these is what i'm
showing you right here with optimized
press this is a one-time fee so he could
pay for the core package the publisher
or the Pro and the primary differences
between these is how many websites you
could use this License on and also see
the support that you get with it as well
now for lead pages you do have to pay a
monthly fee which is $25 and the same
goes for GetResponse now the difference
between the asleep pages is primarily
made just to design many pages and
squeeze pages but get response not only
does it have that but it also has an
email management system where you can
actually collect emails and so forth and
that will take care of it that's very
similar to a Weber and also a champ as
well just for email marketing so the
reason why I chose optimized press and
this is the one that I use myself as for
the fact that this one doesn't have a
monthly fee and it gives you a lot of
control over your web sites in terms of
how you want to design and use these
landing pages now for both need pages
and optimized press their landing pages
there squeeze pages do not host it on
your website actually hosted on their
websites and so you don't have quite as
much control however there are really
easy to use
and they don't require as many technical
skills as it would be optimized press
now that's not just a doubt the most
press is only for techies as a matter of
fact it is really easy to use however if
you've never designed a website before
or use a content management system like
WordPress somebody else could be you
know kind of challenging at first so I
thought my stress is primarily made for
people who have had some experience
creating websites using a content
management system like WordPress so
right now this is a fresh install on
where fresh so typically your websites
are not going to have anything you know
it's going to have like a default page
that looks something like this so it's
just gonna have a hello world
website so nothing much there so
whenever you do purchase optimized press
you get the license keys installed what
you gonna see if you're going to see it
available under your name is right here
so go ahead just activate it and what's
it activated you're going to have these
options for optimized first now there
are a lot of options available on
optimized press and so I'm gonna just go
over some of the main pieces that you
would use and some of the tools that
might help you so whenever you start off
initially it's going to come to the blog
setup page and this will take you
through a step-by-step guide so this is
if you just want to get started quickly
and you don't want to take a lot of time
going to other settings and designing it
so this is great if you want to get
started quickly however you can also go
to create new page and this is where
it's going to give you a lot more
options so BC appear they have some
options on this type of pages she want
to create an account to go through each
section and these are basically
templates optimized press has already
included for you so let's go ahead and
start with the very first section with
your opt-in and landing pages now this
is if you wanted to sign a landing page
and this is the majority what people use
optimized press four and you could
actually preview it so let's go ahead
and preview this one right here and you
kind of understand
what type of landing pages there you see
about their very simple and so let's
look at another one and this often
landing pages there primarily made for
one thing there primarily made to
collect emails so if you clicked on
there she would collect he knows right
there and so at the most fish has a
variety right there and if you go down
further
most of these templates there are are
made for the optimal and landing pages
but if you go down further there's also
thank you pages as well and you would
primarily use this if they registered a
customer but short on your website and
you would send them to a thank you page
right afterwards so that's a very nice
professional touch and he keeps on going
further they're also sells pages built
into in case you wanted to sell products
like e-books so this right here is that
you book template so you could buy now
download it and all these templates all
of these designs have been tested by
marketers and so these actually work and
then convert really well it's just up to
you to put in the content and also the
products that you want to sell and also
you would have to put the links on their
to go to wherever your products or
services are located so as you go down
further it gets the more complex
features such as the webinar pages so if
you had a webinar type service you can
actually promoted right here and have
people sign up for your webinars and
their same thing goes for membership
pages you might have liked the video
course that you want to sell and this
will allow you to create membership
pages you know so another excellent
feature you could have also you could
create your own pages from the ground up
this is for more advanced people so that
they don't want to use a template and
they want to build everything from the
ground up they could do that as well and
there is another final feature which is
launched final pages this is for more
advanced marketers and so this is for
people who have pre sales pages or
pre-sale services and they want to do
launch type campaigning on there so you
can use that as well so this is the one
that I would recommend once you get used
to it so you have more control over here
so let's go over the other sections now
the dashboard this is like a global
settings on how you set it up so what's
up
ok here here's a header logo set up so
this is if you had a global you can
actually uploaded right here at your
local will show up like right there
ok now the next parties of fabric on
fabric on is is this thing right here
that's a fabric on so with that
particular feature you can upload your
own fabric on on your website and then
the site footer to be self explanatory
is actually the copyright information so
you go here you will see your copyright
right down there and you could change
that as you'd like as well whatever to
Texas down at the bottom and SEO options
I would just need that on if you're not
familiar with SEO just leave that on for
people who are more advanced they
probably not using this anyway so these
artists it features not the promotion
settings this allows you to promote
optimized press right here but you can
also sign up as an affiliate and earn
income through promoting optimized press
which is a nice feature now this is
actually for more advanced users so if
you know programming or you have a web
developer on your team you could do this
and you could customize the CSS styling
on your website and here's your
typography for funds and so forth and
went to get this is for more advanced
users and this is where you put your API
key license key from WordPress now there
are other options down here but I would
just lead these pretty much as the
default unless you are familiar with
those features that I just talked about
ok so now you have your analytics and
tracking once again this is for more
advanced you just say that you had
Google Analytics on there or you might
have tracking codes say like for your
Facebook as well
at those on there not a email marketing
services that's a very important part so
as I stated earlier if you were using
email marketing service like GetResponse
Aweber or Melksham there will be a key
API key or that you could put in here
and for some of them it's not at API key
it might be called something else
API connection so whatever the case
might be this allows you to easily
connect with your preferred email
marketing service and then there's also
a social integration but it's really
only for Facebook right now so these
would be a global settings and you would
really only set this the first time and
every now and then you might make need
to make changes but this is primarily
for the first time setup now let's go
ahead go to block settings and this is
once again this is probably not
something that you're gonna do every
time but there is a simple one the one
that showed earlier the block said it
would get a bit but this is a little
more details if you want to have more
control and you don't want to go through
a step-by-step process so if you want to
set this up as your primary blog site
you could do that and let me show you
what that means so I just activated
optimized press team save a refresher
right now
show this right now and so you can use
optimized press two ways you can use it
as a team which is what I'm doing here
so that means your whole website is
gonna be optimized press the website for
you could use it as a plugin so what
that means is you either have a
WordPress theme that you like and you
don't want to overwrite that design but
you still want to use the optimized
press landing pages and squeeze pages
and all those other pages data showed
you that so you just want to use that as
a plugin so you could do that as well
it's your choice so let's go through
this real quick so I can achieve this
now
ok said the bran here you could set up a
blog header just as it started earlier
your fabric on you can adjust the
settings
the color settings that copyright a
typography and that's very similar to
the whole global settings as well that
you saw a little earlier the layout
structure meaning that how you want to
lay out your webpage like the default is
gonna have a right column right here and
you see what I mean once a set that up
and you can also set up a header
navigation references like how do you
want to head to look like where do you
want to put your links and so forth and
then your footer preferences
this is going to be lower area of your
website so you can adjust that as well
and here we get two modules so the home
page feature area I'm gonna show you
this right now right now I don't have it
s my blog but I'm gonna go ahead and
turn it on and I'm gonna show you what
it means so let's go ahead say that ok
so let's go ahead and go back to your
webpage unless refresh this and now that
I look a little bit different so now
it's set up with optimized press as your
own blog theme for your website so let's
go back to the modules so let's turn
this home page feature on and you see
what it has got to go ahead and say this
and let's go ahead refresh it so now
there's a home page feature area right
here so here it you can actually add a
video of you like and also little
portion right here where you collect
emails so I'm not gonna go through all
the details of that case you go back to
the modules and you can also turn on and
advertising and I'm gonna go through
most cities one-by-one she could kind of
see how that looks like on your website
going to say that go ahead refresh this
and now well you don't see it here but
what that means you can actually add
some advertising here so if you had
something like services additional
service you want to sell you can have
that right there
go back to magis again and you also have
a side bottom which means that you can
also collect emails on the side and
you're sharing options as well as
sharing like for social media and so
forth and for each one of these modules
or services if you need help what is
great about the most pressure they're
usually have a nice little video help
that comes up explaining everything for
you step by step in case you forget and
sometimes it takes a little while to
load because that is coming up from
their website but you get the idea there
and so ok I'm going to turn out on a
related post box is if you have this set
up as a blog it could have related posts
on the right meaning post that you had a
recent post so people could continue
reading on other post that you had and
then also here's your comment system if
you do want to allow comments and this
is for more advanced users you can add
additional CSS coding there and continue
reading they just means that if whatever
they're looking at your blog and let's
go ahead and say this and refresh it
whenever they go to your blog there will
be an option to continue reading
just right there so it looks bad right
now but you kind of get the idea so you
can customize it that way you like and
if you were more advanced you could
build this from the ground up
ok so if you didn't want to go through
all these detailed steps you could
always go to the blog setup which was
actually the default that you saw at the
very beginning and so this will get you
started really quick and it goes to all
those options I just mentioned earlier
acceptance by a step-by-step process
making it easier for you to get your
site up and running now let's go down to
page bitter and if you did create a
webpage this is what you would have if
you wanted to go through this
step-by-step process if you remember at
the beginning a show to create a new
page feature where you could just choose
the template that you want and just like
the blog setup featured this page set of
feature is more for people just want to
get started quickly and don't wanna go
through all the details and so that
they're so let's go ahead and break one
maybe not do this but let's go through
to create new page this and I'll show
you how a page looks like because I feel
like if you go through to create new
page instead of using the Quick Setup
you probably learned a lot more of the
details of how things work and I also
find it simpler in some cases so let's
just go ahead with this quick login page
for a quick which US News this was used
as template and iconic artists test
ok you could and you can always check
availability like say for example had a
lot of web pages you don't remember
where they're not use this name before
it would check it for you so let's go
ahead create the page and without the
myspace is doing is using its future car
live editor and it basically it's a
graphical user interface tool drag and
drop and so here every single piece is
like a little block of code I mean there
is coding underneath it but it's makes
it really easy for you to add things and
modify let's say for example let's go
ahead and I want to modify this test
checks right here thats protested their
shit and you could see what I'm talking
about so OK and you go down here and you
just answered it ok and yes you could
see that has like a real time editor so
you can see your changes and then let's
go ahead and say this and continue okay
and then you can also view this page and
there you go that's how it would look
once its online now
one thing I do want to mention is in
order for you to see your page's life
meaning not the preview that you just
saw you actually have to publish your
page first so what you would do you
would go to pages did find a page that
you just created and make sure that you
click on publish ok I'm already done
that but when you click on published now
if you actually go to your website you
know whatever site you just created in
this case testing go to a website and
then / whatever page was it a show up
otherwise it will show up so be sure you
do that first make sure you come to your
pages and then click on published and
that will make it
life so that's it for the introductory
course on using optimized press hope you
got a lot of value out of that and if
you wanted to purchase optimized press
for your own web sites or services
be sure to click on the link below and
it is
take you to optimize presses page thank
you for watching and we'll see you on
the very next course