Using Keyword Planner in AdWords

Having the right keywords is the key to getting your ads to show on relevant searches. Keyword Planner is a free AdWords tool can help you build or expand your Search Network campaigns. Learn more https://support.google.com/adwords/an...

#AdWordsTips

---

Closed Caption:

Hi its Kathleen from AdWords
Having the right keywords is the key to getting
your ads to show on relevant searches. But
what if you’re not sure which ones to choose?
That’s where Keyword Planner comes in. This
free AdWords tool can help you build or expand
your Search Network campaigns.
Keyword Planner makes it easier to find the
right keywords by helping you:
Research keywords that might be relevant to
your product or service, landing page, or
product categories
and
Get historical statistics and traffic forecasts
In this video, we’ll show you how to use
Keyword Planner to search for new keywords
and ad group ideas, see how popular certain
keywords were in the past, and learn how well
they might perform in the future.
Want to follow along in your account? Click
Try it now to start.
To access Keyword Planner, visit adwords.google.com/keywordplanner
and sign in to your account.
You can also access Keyword Planner from the
“Tools” drop-down menu in your account.
Now let’s look at how to get new keyword
ideas, let’s say for a used car campaign.
Select “Search for new keywords using a
phrase, website or category.”
Fill out one or more of the boxes that appear.
Including phrases or words related to your
business as well as your website URL can give
you more focused, relevant ideas. Then click
“Get ideas.”
Next, you’ll see a list of keyword ideas
sorted into ad groups. You can also see these
same keyword ideas by clicking the Keyword
ideas tab.
You can decide which ones to add to your plan
based on which keywords are most relevant
to your business and by looking at overall
trends in the graphs and reviewing the historical
statistics in the table.
Click the double arrows » to add an ad group
or keyword idea to your plan.
When you're done building your plan, click
Review forecasts.
You’ll see a graph with several estimates,
like clicks, impressions, average position,
and cost.
You can use this information to help set your
bid.
When you’re ready to save your keywords,
click Save to account. To start serving your
keywords, you’ll want to make sure that
you’ve created ads for your campaign.
Next, let’s take a look at how to get new
keyword ideas by combining multiple lists
of your keywords.
For example, maybe your used car business
has several locations. You can have one list
of keywords just for locations and another
that describes your business.
Start by clicking “Multiply keyword lists
to get new ideas”
Enter each list of keywords in the List 1
and List 2 boxes.
To multiply more than two lists, click the
X to add more boxes.
Next, choose whether you want traffic forecasts
or search volume for your new keyword phrases.
By clicking the appropriate button, we’ll
combine your keywords from both lists to get
new phrases like “New York used cars.”
To get detailed forecasts, set a bid using
the bid graph or the text box at the top of
the page.
Now let’s look at another way to use Keyword
Planner. Let’s say you already have a list
of keywords and want to find out how popular
they are.
You can see how your keywords have performed
by clicking 'Get search volume data and trends”'
for a list of keywords or group them into
ad groups.
Enter your list of keywords, one per line
or separated by commas. These keywords won’t
be added to any of your existing campaigns
yet.
Click Get search volume.
Next, you’ll see historical statistics,
like monthly search volume or competitor domain
data in the Keyword ideas tab.
You can also see these keywords grouped into
ad groups by clicking on the Ad group ideas
tab in your results.
Perhaps you want to get estimates of how your
keywords might perform and how much they might
cost.
To do this, click Get click and cost performance
forecasts.
Enter your list of keywords or upload a CSV
file.
Then click “Get forecasts” to see the
performance forecasts for your keywords.
And that’s it! Ready to use Keyword planner?
Click this link to get started in your account
today!
Thanks for watching! Make sure to subscribe
to our YouTube channel. While you’re there,
you can get all the latest AdWords Tips videos,
and if you have any questions you can post
them in the comments section.