SEO PowerSuite Review — Key Pros and Cons of a Budget SEO Tool

In this video, Style Factory’s Matt Walsh to spells out the pros and cons of quite an unusual SEO tool, SEO PowerSuite. 👉 JOIN MAILING LIST AND GET OUR FREE SEO KIT: https://www.stylefactoryproductions.com/seo-toolkit?utm_source=YouTube&utm%5C%5C_medium=Social&utm%5C_campaign=SEO-PowerSuite-Review-2024

Please note: our content is impartial but the description for this video includes affiliate links (these are highlighted as such). If after clicking one you buy a product, we may receive a commission. This is at no extra cost to you.

In the video Matt looks at key features like rank tracking, site auditing, backlink analysis and keyword research, and discusses how easy the platform is to use.

ALTERNATIVES MENTIONED IN VIDEO:

👉 Special double-length Semrush trial: https://semrush.sjv.io/N9kJ7O (affiliate link)
👉 Moz 30-Day trial: https://moz.pxf.io/LKX19a (affiliate link)
👉 Ahrefs free tools: https://ahrefs.com/free-seo-tools
👉 SE Ranking trial: https://seranking.com/

MORE RESOURCES ABOUT SEO POWERSUITE AND COMPETING TOOLS

👉 Full SEO PowerSuite review on Style Factory site: https://www.stylefactoryproductions.com/blog/seo-powersuite-review

👉 SEO Power Suite vs Semrush comparison: https://www.stylefactoryproductions.com/blog/seo-powersuite-vs-semrush

👉 Ahrefs vs Moz vs Semrush:
https://www.stylefactoryproductions.com/blog/ahrefs-vs-moz-vs-semrush

SEO POWERSUITE REVIEW VERDICT

SEO PowerSuite is a good option for those on a low budget who are in search of a site auditing tool, or need to track a very large number of keywords — it does both of those jobs well, if a bit slowly at times.

The main problem with SEO PowerSuite is its lack of proper keyword research functionality. Other platforms are much better for this.

You can learn more about SEO PowerSuite here: https://www.link-assistant.com/

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Closed Caption:

Hey all, it’s Matt from Style Factory here, 
the go-to site for SEO advice. In this video,
I’m going to spell out the pros and cons of 
quite an unusual SEO tool, SEO PowerSuite.
What makes this tool unusual is that it has 
to be downloaded and installed locally on
your computer. This makes it quite different to 
the likes of key competing tools like Ahrefs,
Moz and Semrush, which are all cloud-based 
tools that you access in a web browser.
The other thing that makes it unusual is 
that by comparison to other SEO solutions,
it’s extremely cheap — its entry level plan is 
just $29 and its most expensive one just $58.
But is it a good choice for an SEO project? 
Let’s find out, by going through the key pros
and cons of the platform. I’ll start with the 
reasons why you might want to use SEO PowerSuite.
One — its rank tracking limits are very generous.
The best use case for SEO PowerSuite 
is arguably rank tracking, where you
keep tabs on how the keywords you’re 
targeting in search are performing.
This is because unlike rival apps,
SEO PowerSuite places no limits on the number 
of keywords that you can track per project.
Key competing tools typically cap the number
of phrases you can monitor at a few 
hundred on their entry-level plans,
and a few thousand on their more expensive 
ones — and if you’re tracking keywords for
lots of different sites, or very large ones, 
you can quickly burn through these limits.
Two — it gives you good site auditing features.
During a site audit, an SEO tool crawls 
your site and highlights common technical
SEO problems. And based on our tests of the tool, 
SEO PowerSuite does this in a very thorough way,
highlighting a multitude of issues that you 
can address. These include everything from
missing alt text to duplicate content 
to SSL errors — all the key technical
SEO checks you need to worry about 
are handled well by SEO PowerSuite.
And significantly, no limits are applied by 
SEO PowerSuite to the number of pages you
can crawl per project — other platforms 
do apply these monthly crawling caps,
making them less suitable for 
regular auditing of large websites.
Three — its link intersect features are strong.
Link building is essential for any SEO 
strategy, as search engines generally
give preferential treatment to sites with a lot of 
high-quality links (‘backlinks’) pointing to them.
A link intersect tool lets you identify backlinks 
that your key competitors have but you don’t,
and SEO PowerSuite gives you a good one in 
the form of its ‘Link Intersection’ feature.
To use this, you enter your 
domain alongside competing ones,
and the tool identifies websites that 
link to your competitors but not to
you. You can then use this information 
to reach out to those websites for links.
And, depending on plan, you can compare 
your site’s link profile against up to 10
websites — this is a more generous limit than 
those you’ll find in key competing SEO tools.
Four — it’s very cheap.
As mentioned earlier, SEO PowerSuite 
is very cheap. With competing products
you can end up with outlays of 
hundreds of dollars per month,
but the most you’ll ever pay per month 
with SEO PowerSuite as a solo user is $58.
There’s even a pretty usable free plan 
that gives you access to quite a lot of SEO
functionality — although you should note that 
this version won’t let you save any projects.
OK, so those are the four key things we like 
about SEO PowerSuite. But what could it do better?
I’ll come to that in just 
a moment but before I do,
here’s my usual reminder to subscribe to our 
channel and hit the notifications bell. This
helps us out and gives you easy access 
to all our video content going forward.
I’d also encourage you to join our 
mailing list — there’s a link to this
in the video description. When you do, 
you’ll get access to our free SEO kit,
which is packed with useful 
SEO resources and tools.
Now let’s look at the reasons 
to avoid SEO PowerSuite.
One — it’s not great for keyword research.
Keyword research lets you identify 
the terms people are searching for,
assess how hard they will be to rank for, and get 
suggestions for alternative phrases to target.
Although technically SEO PowerSuite lets you 
perform keyword research, the tools provided
for doing so are not remotely as good as 
those you’ll get with competing solutions.
This is because unlike rival products, 
SEO PowerSuite doesn’t really give you
a built-in keyword database to interrogate 
— the closest you’ll get is the option to
link Google Keywords Ad Planner to your SEO 
PowerSuite account. Doing so will give you
access to some keyword data (like search volumes 
and keyword competition information) but it’s no
substitute for the wealth of information you get 
from competing platforms like Ahrefs and Semrush.
Those and similar platforms will give 
you detailed keyword difficulty scores,
let you know the number of backlinks 
you’ll need to rank for a phrase,
see the best alternative keywords to target, 
view the search intent behind the phrases
you’re interested in and more. All this 
is sorely missing from SEO PowerSuite.
Two — its backlink database is relatively small.
Like competing solutions, SEO PowerSuite lets 
you enter a domain and view a list of all the
external links that each tool finds pointing to 
it. This lets you spot websites that might be
worth approaching for a link to your own site, 
or monitor your backlink building efforts.
This data originates from SEO PowerSuite’s 
backlink database — which, it has to be said,
is a bit small by comparison to those of competing 
tools. It contains 6.5 trillion links — this
sounds like a lot, but when you consider that 
Moz’s database contains around 45 trillion,
Semrush’s 43 trillion and Ahrefs’ 35 trillion, 
the number starts to look less impressive.
The upshot of this smaller link database means
less backlink building opportunities 
being surfaced by SEO PowerSuite.
Three — it’s slow.
One of the things that stood out the most when
we tried SEO PowerSuite out was 
how long it took to return data.
During our testing, we ran 10 domains 
through the SEO PowerSuite backlink
analysis tool — and in each case, the relevant 
report took over two minutes to be generated.
This sort of data is generally supplied 
instantaneously by competing products.
This slow performance boils down to the fact 
that SEO PowerSuite is a locally installed
piece of software and it uses your computer’s 
resources to do the necessary processing,
rather than relying on its own servers and 
other hardware, as cloud-based alternatives do.
Four — it could be easier to use.
SEO PowerSuite involves installing and 
switching between four separate apps:
its Website Auditor, Rank Tracker, SEO SpyGlass 
and Link Assistant tools. As their names suggest,
each is dedicated to a specific aspect of SEO.
And ultimately, this multi-app approach makes the 
platform clunky and not particularly easy to use.
With competing cloud-based tools like Semrush, 
Moz and Ahrefs, you’re only ever dealing with
one interface — and you can expect a much 
gentler learning curve from these products too.
Five — it’s not great for collaboration.
SEO PowerSuite falls short of being 
a truly team-friendly solution.
First, you can’t buy extra seats for 
a SEO PowerSuite account. Instead,
each team member must purchase 
their own full-priced license.
And to work on projects together, team members 
have to make use of a separate cloud storage
service called SEO PowerSuite Cloud. This can 
be a bit time consuming to set up and manage.
All this makes SEO PowerSuite a more cumbersome 
solution for teamwork than competing SEO tools.
So what’s the final verdict on SEO PowerSuite?
Well, SEO PowerSuite is a good option for 
those on a low budget who are in search
of a site auditing tool, or need to track 
a very large number of keywords — it does
both of those jobs well, if a bit slowly at times.
The main problem with SEO PowerSuite 
is its lack of proper keyword research
functionality. Other platforms are much 
better for this. Which brings me on to…
Alternatives to SEO PowerSuite.
There are many alternatives to SEO PowerSuite 
available — of the ones we’ve tested to date,
we’d suggest that you pay particular 
attention to Semrush, Ahrefs,
Moz and SE Ranking. These are all cloud-based 
tools that provide a lot more functionality
than SEO PowerSuite — but, to be fair to 
SEO PowerSuite, not always as cheaply.
In the video description, you’ll find 
links to free trials of these platforms,
including some special extended ones. You’ll 
also find links to our comparisons of them.
And that’s it — our review of SEO PowerSuite. If 
you’d like to access more of our SEO tool reviews,
just Google ‘Style Factory SEO tool reviews.’ 
This will take you to our main website,
which contains a host of deep dives into popular 
SEO solutions you might also want to check out.
Before you go, we’d love you to like this 
video, subscribe to our channel and hit
the notifications bell. This will keep you 
up to date on all our SEO tips and advice.
And finally, if you have any questions 
about this SEO PowerSuite review,
just leave them in the comments. We read 
them all and will do our best to help.