How to Use SEO SpyGlass [Webinar]

Watch the webinar to discover how to use SEO SpyGlass from setting up your first project in SEO SpyGlass to analyzing site's backlink profile and comparing it with competitors. You'll also learn how to use the Link Intersection tool, disavow harmful backlinks, and build meaningful SEO reports with backlink data.

Download SEO SpyGlass ⏩ https://seopwr.st/2W1rZ4M

💡 What's SEO SpyGlass?

SEO SpyGlass is a backlink analysis tool that helps discover which sites/pages are linking to your and your competitors' websites.

💡 Why choose SEO SpyGlass?

✅ Analyze an unlimited number of domains with any plan
✅ Run bulk backlink analysis (for up to 200 URLs)
✅ Use the link intersection tool (to discover backlink gap opportunities)
✅ Run a detailed competitor comparison report
✅ Check the penalty score of your site's backlinks
✅ Track new/lost backlinks
✅ Create professional branded reports for clients.
✅ Works on any operating system - Windows, Mac, Linux

Timestamps:
00:00 Intro
00:46 How to set up your first project in SEO SpyGlass
02:44 View and edit your SEO SpyGlass project workspace
07:21 The Summary module in SEO SpyGlass
08:40 The Linking Domains module in SEO SpyGlass
08:59 The Anchor Texts module in SEO Spyglass
09:19 The Refferal Traffic module in SEO SpyGlass
10:12 The Penalty Risk module in SEO SpyGlass
12:01 How to disavow a backlink in SEO SpyGlass?
13:43 The Domain Comparison section in SEO SpyGlass
14:55 The Link Intersection module in SEO SpyGlass
16:01 The Bulk Analysis module in SEO SpyGlass
16:47 The Domain Strength section in SEO SpyGlass
16:59 The Reports section in SEO SpyGlass
18:43 How to create scheduled tasks in SEO SpyGlass
19:59 How to use tags when working with scheduled tasks and reports?


KEEP IN TOUCH:
SEO PowerSuite User Group: https://www.facebook.com/groups/seopowersuite.users
Twitter: https://twitter.com/seopowersuite
Linkedin: https://www.linkedin.com/company/seopowersuite/
Support team: support@link-assistant.com

#seopowersuite #seotool #seospyglass #backlinks

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Closed Caption:

Hi guys and welcome to SEO PowerSuite
help videos! This video is dedicated to
one of the SEO PowerSuite tools, which is
called SEO SpyGlass. This application
aims to help you with backlink audit. If
you need to analyze your own backlink
profile, or reveal your competitors'
secrets and find out where your
competitors get their backlinks from, SEO
Spyglass is here to help you. Also you'll
be able to detect potentially harmful
backlinks and disavow them with the help of
our tool. So let's start! First of all
when you launch the tool you'll be
offered to create a new project, so click
new and enter your domain. Actually you
may create a project not just for the
root domain, but for any specific URL.
Then you'll get backlinks to that
specific page only. Enable expert options
and click Next.
At step two you need to select the
preferred backlink source, we have
three options: SEO PowerSuite Link
Explorer is our own database, so if you
select this one you'll get backlinks
found by our robots and stored in our
database. Also you may connect your
Google Analytics and Google search
console accounts and collect backlinks
from there. But if this is a project for
your competitor's website then these two
options will not work since you have no
access to their Google accounts. At step
3 you can limit the overall number of
backlinks to be collected to your
project or limit the number of backlinks
per domain. You can disable this option, by
default the software limits backlinks from
one domain to 10 or you can easily change
it. Once you click finish
the software will start collecting
backlinks to the indicated domain or URL.
When it's done, all the data will appear in
your project.
You can actually add backlinks to your
project manually if some known backlinks
haven't been found in chosen sources or
you have just built some fresh links you
can add any urls to your projects
manually. To do that, you need to click
the Add button and enter your backlinks.
And the software will start analyzing
them right away. Also, you can remove any
backlink from the project anytime. You
need to select the backlinks, right-click
remove backlinks from project. The newly
found backlinks can be detected where
the most recent date in the first found
date column, so you can easily check
which of the backlinks have been
recently found. The workspace is
customizable, you can move any column, add
or remove any column to your workspace
click this menu and check any columns to
be added or remove them from the
workspace. Also we have predefined
filters here and you can use the
filtering option to sort out your
backlinks.
Here I'd like to mention several
important metrics for analyzing backlink
quality. One of them is InLink Rank, this
is our own metric which is a score that
estimates the importance of web pages.
It's determined by the number and
quality of incoming links to the page
both external and internal. The higher is
the InLink Rank, the more
important this domain or this page is
for google. These are the columns with the
domain InLink Rank and page InLink Rank.
Another one, is link value.
It's an estimation of the SEO value of
the selected backlink. The formula is
based on the number of external links on
the backlink page and pages InLink
rank and it estimates how much link
juice is likely to be transmitted
through this backlink. The higher is the
value the more link juice it's able to
transmit to your site. To check which
source each backlink has been
collected from you should look at the
Tags column. So all my backlinks have
been collected from our database so I
see SEO PowerSuite link Explorer in the
Tags column. You can also export the
backlinks either by using the quick export
button or using the copy to clipboard
option, select the backlinks, right-click
and select copy data to clipboard.
Since some of the backlinks collected
from any source may be outdated, you are
recommended to verify the backlinks
after creating the project you
need to select backlinks, click update
backlinks and choose backlink page info.
And the software will show you which
backlinks have been switched to nofollow,
which of them have already been removed
if the link is missing, so you'll get the
freshest data. Now I'd like to talk a bit
more on each of the modules you have in
your project.
the summary module gives you the
information on the overall stats on the
backlinks; a very important thing you
need to pay attention to the statistical
source selected here. There are two
options: if you choose SEO PowerSuite
link index, then all this data will
relate to the backlinks stored in our
database no matter if you have made any changes if you have added any
backlinks manually or if you removed any
backlinks from your project if you
switch to Project, then the data will be
showing the information on the backlinks
stored in your project file. You can
track the number of backlinks, domains
IPs, also the backlink progress graphs,
the linking domains, the information on
the anchor texts etc. Also you can save
this information as a PDF file if you
click on this button. In the Linking
domains module you can see the list of
those domains that link to you and check
how many backlinks to your site each of
them has. Click on this button and you'll
get the list of backlinks.
You can use the anchor text module when
you analyze your competitors backlink
profile, since you can monitor which
keywords they use in the anchors and get
some keyword ideas for your anchor text.
To analyze the traffic your website
is getting through backlinks, turn to
referral traffic module, connect to
Google Analytics account if you haven't
done this before, and fetch all this
data for each of the backlinks. The linked
pages module provides the data on the
linked pages of your site. You can sort
the pages by the number of backlinks
they have and check which pages of your
site have most backlinks from other
sites. So in my case is the home page
seopowersuite.com. The penalty risk shows
how risky this backlink is for your
website, so if you switch to a penalty
risk
module you can check the penalty risk
for each of the backlinks. What is risky
and which backlinks are dangerous
for your website. Actually, the links with
the penalty risk value of 70 to 100
percent should be checked immediately
since these are most likely to get
website penalized by Google. 30 to 70%
risk would mean the link is potentially
helpful and we recommend you to take a
closer look at it. You can also click on
this info button
and check more details on each penalty
risk so if possible you can take any
measures and to do something just to
decrease this penalty risk for any
backlink. In case some of the backlinks
in your profile turn out to be harmful
or toxic and you cannot take them down
on your own by contacting the website
owners you may decide to disavow those
with the help of Google disavow tool and
with SEO Spyglass you can generate a
disavow file right in the application.
How you can do that is you need to switch
to backlinks, select the
backlinks you need to disavow, right
click, and select disavow backlinks. You
can select whether you
need to simply disavow this particular
backlink or the entire domain. Click OK,
and to manage your disavowed backlinks, go
to Preferences > Disavow/blacklist
backlinks. Here you get the list of all
the disavowed backlinks in the project.
You can undo disavow at anytime. It will
be added back to your project then. Also
you can choose the action in this drop down
menu whether you want to disavow
backlink, in this case it will be kept in
the project and updated when you update
all your backlinks or disavow exclude
from updating
which means that all these backlinks
will be kept in the project but when you
update backlinks, the data will not be
updated on these backlinks or you can
blacklist them. These backlinks will be
removed from the project and will not be
added to it again.
The Domain comparison section
helps you to compare your
backlink profile to those of your
competitors. The summary module displays
the overall comparison of the involved
domains. So when you click Add domains,
add your domain, I'm going to add another
one, you'll see the list of factors
listed on the left and each of the main
steps for each factor. Well the best
results are highlighted in green so you
can easily spot the domain
that has the most winning
characteristics for each of these
factors. At the bottom you will also see
the overall rating calculated for each
of the displayed domains, it can be one to
five stars.
in the Link Intersection module, you're
able to see backlinks that all specified
domains have in common, so you can see
which sites link to all the compared
domains and which of them link to your
competitors but not to your site currently.
So we see here that these domains link
to all the three domains added to domain
comparison. And these domains link to awario.com only, so you can revise the
check the list of linking domains and
probably get some ideas and find some
backlink partners you would like to
contact to regarding placing a backlink.
The Bulk Analysis tool lets you analyze
important backlink metrics for up to two
hundred domains at once. So you need to
paste the list of your domains one per
line here, and click Analyze. And you get
the comparison for the number of factors
so you can quickly analyze your domains
and check each of these factors. If you
need a quick comparison of up to two
hundred domains this is a nice
opportunity just to get all the
information in a couple of moments.
Under the Domain Strength module, you can analyze some
domain strength metrics for your domain.
And the Reports section where you can
generate and customize backlink reports.
To customize a report you need to go to
the edit module, click the edit button,
here
you see the list of widgets you can add.
Add any widget you need. Also you can
remove them or edit any widget.
Another thing is that you can also change the
color and the font, for example I want to
change the theme, choose this one, click
OK, save the changes, and the report will
be changed to black. Please note that if
you have an enterprise license you can
save your reports to PDF, share and
publish them, but if you have a
professional license, you'll be able to print
them on paper with watermarks only.
Another important feature I'd like to
talk about is creating scheduled tasks.
Go to Preferences > Scheduler, click Add.
Here you need to choose which task you
want SEO SpyGlass to perform for you
automatically. For example, I want to
rebuild project. Click Next, select the
project, specify timing and recurrence
rules, and click Next.
I've created a scheduled task and SEO
SpyGlass will rebuild my project
according to the timing and recurrence
rules I've just set up so I don't need
to rebuild it manually each time. it will
be doing this automatically every week.
And the last thing I'm going to talk
about, is how I can use tags when working
with scheduled tasks and reports. When
you manage your backlinks and if you
need to group them somehow you can add
tags. Select the backlinks, right click
and select Add tags. This tag will be
added to the Tags column. If I need to
create a report which will have the
records with these specific tags only, I
need to go to Reports, click to edit this
report, go to preferences and choose the
tag. In this case, the report will have
the data on the backlinks with the
specified tags only. The same with
Scheduler - if I want to create a scheduled
task which will include only the records
with this specific tag, for example
dead backlink data but only those
backlinks which have this tag.
Click Next and here I need to specify
the tag. That's it!
That's basically all about SpyGlass. Thank you for watching this video! if you have any questions,
about the tool feel free to contact us.
Have a nice day!