You write one good email, then spend an afternoon pasting in names, fixing greetings and wondering whether half of it will land in spam. Bulk Mac Mail is built to take that job off your hands on a Mac: you write one template, and it turns it into many personalized messages.
Quick facts
- Platform: Mac OS X (works through Apple Mail's delivery framework)
- Price: $97, with volume discounts applied automatically
- Vendor: emailarms
Key features
Personalize every message from your own database
You use custom fields from your recipient database inside the message. The program replaces the macros with real data for each person. That can be a name, address, phone number or any extra field. It can even be an invoice showing a customer's balance.
Import and manage your lists in one place
You can import and export customer lists from any file type, along with the extra fields you need. You see your customers across multiple mailing lists, with their status and statistics.
Get fewer messages stuck in spam folders
Each message is generated separately and differs from the others. Messages go through Apple Mail's delivery framework, so they are meant to look like messages sent from Apple Mail itself.
Clean your list automatically
Bounce processing removes bad addresses. Automated subscribe and unsubscribe adds and removes people without you touching the list. A duplicate remover runs with one button and merges records for the same address.
Send past ordinary sending limits with Amazon SES
The Amazon SES option is there to remove sending restrictions. Otherwise, the vendor recommends using your ISP's SMTP server, because it is close to you and relays quickly.
Who it's for
It suits Mac users who keep a customer or subscriber list and want to send individual-looking emails without an online newsletter service. It fits small businesses sending updates, invoices or announcements.
Pros and cons
Pros
- Real per-recipient personalization with any database field
- Handles bounces, unsubscribes and duplicates for you
- Works with Apple Mail's own delivery, so no new mail setup is needed
- One-time price, with volume discounts
Cons
- Mac only
- Better delivery is a goal, not a guarantee. The vendor says it reaches "most" messages, not all.
- Sending through your ISP's SMTP server is recommended, so your ISP's limits can still apply
FAQs
Can I import my existing lists?
Yes. You can import from files of any type, including extra fields.
Will it handle people who unsubscribe?
Yes. Subscribe and unsubscribe requests are processed automatically.
Does it remove invalid addresses?
It processes bounce-backs and removes bad addresses.
Can I avoid sending to the same person twice?
Yes. The duplicate removal tool scans your lists and merges matching records.
How much does it cost?
The price is $97, and volume discounts apply automatically.