Explanation on how to use Website Auditor - SEO POWERSUITE

Here is the explanation on how Website Audior works from SEO powersuite.

Table of Contents:

00:00 - Introduction
03:30 - Using the Filter Feature
05:12 - Equals and Contains Explanation
06:44 - Disallow 404 Pages through Robots
08:16 - Saving the Robots
14:18 -

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Closed Caption:

ok cool
okay so anyways here is the view at
website order right so you need to
create a new project and for this
project we're going to college shoulders
now with awesome about this is that you
can see all the errors right here
what you need to worry about are these
the ones with the x mark so right now
let's work on the 404 pages right so
what you're going to do with you know
this page it means it's not found right
so what we're going to do is you're
going to try to and put this on your
robots.txt file so you're going to go
here at pages to do that and over here
also what you need to do is you need to
take off the anchor text that is linking
to that page and these are the pages
that contain that anchor tex ok so on
top of this on top of removing this from
the robotics you need to take it off the
vertex or maybe maybe some of these my
might disappear because the anchor texts
might be generated by plug-in like a
related searches are related articles
plugin so you might see a few these
disappear
this is also another one this is a this
is an article so it's probably there
somewhere in the article
ok
so after that there are the 302 pages do
a redirect we need to do a permanent one
and here you can check the
recommendations on what you could do
ok and you could do the same thing here
but these are HTML errors and same thing
with this so you're going to use a
canonical tag so anyways in order for
you to do that you are going to go to
hear patriots and it will list all your
pages of the site let me see how many
pages we have 24 that's not too bad
ok I'm the way these work is that we use
a filter it's pretty awesome it's so
first top if you right-click you'll see
okay here the available columns and here
are the ones that you want and then you
could use a filter by clicking this will
make sure you click on this or else
you're going to see the rest of the
columns
ok so these are all pages we're going to
go to 404 pages right so what I did was
I put the columns number of page
internal links to page from page title
last modified it's probably good idea to
put this year notes and tags
I like tags tags ok so now it's page not
found in order for me to do this i
created a filter HTTP status code equals
40 40 k the difference between all these
is that equals meaning it needs to be
this like exactly 44 so if it if your
tag was um you know what we call this if
you put like a tag and let's say you
need with that tag 44
then you you have like a tag that says
44 as it's not it's not going to see it
right so it equals like the exact name
or description is that more than you
know numbers does not equal ok so where
I'll give an example of what I'm talking
about Tex ok if it contains like let's
see um new text would have and we were
kind of tracks i have block blanc let's
see it will show tags that contains blog
right it'll show just the blog
what if you put blogs see it's not it's
not going to detect it ok needs to be
like exact here's a better example
equals log blancs oh it's not it's not
going to check that all ok so you got
any to play with that a little bit okay
now content popularity this is based
upon here the google google the social
media accounts which is really nice so
you could also could also keep track of
that but it's not it's not always
accurate because i use other tools you
use other tools to track this like 40
scheduled for a for facebook right
facebook pages they also have like some
sort of analytics there so I I haven't
really put them side-by-side to see
which one is more accurate or if they
have the same numbers but it's just
there i just put this a tab called
workspace here what are they call it
work space so if you see work workspace
the meantime ok the same thing here
basically like you get the idea you just
use these tabs or workspace to try and
edit what edit these columns and try to
determine what what your goal is
ok now let's say 2 404 pages let's say I
need to take this i want to put it on
the morrow box stock txt here is 0 bots
from what it got like are from last time
if you updated this already you can
fetch it from the server meaning from
their ftp you can fetch it from there or
you could just keep keep this because
this actually i'm not really sure what
this is i don't know where you got this
information unless you already updated
your robot last time you just get the
ones that you did last time
ok so if let's say for ways to avoid be
an organized note-taker a role for ways
so basically it's a school it's at the
school tag these are enough backorder ok
where p school
there you go that's cool right you just
click on it and then ok but it's already
in my robot she could blow this right
you can hit next
ok now it saved you could open it in the
browser or few log it's usually going to
be here you go and it's going to be
saved is usually going to save somewhere
on your computer but you can find that
you can find out the exact file by going
to your preferences
ok so so you have that done once you
have that done you uploaded the robots
not text and you upload the robots also
at webmaster tools then after a
committer so you can go back and then
you can do update factors when you
update factors make sure you don't click
on all these unless you want to because
it's just going to slow down you're
searching and you're probably gonna get
hit with a lot of captures ok so you can
just click on the ones that you want
website under to look at like the robots
broken links canonical and I do that I
don't care about that or like last
modified yeah good idea and then you
could mix and then it's going to load
and you're going to you know get the new
results
don't forget the safe always saved
because they don't have an autosave
function
ok what we're gonna do now is I'm going
to talk about like the content analysis
portion
let's see here to look at titles well
we're going to use a canonical couple
many descriptions that will do my
descriptions here page 32 whatever all
these peaches right so I'm going to do
is page three
you're gonna go to content analysis then
you're going to add a page of each page
working
page 3 is not working so i need to use
my keyboard to worry about it next and
then working out you need to choose the
keyword college tips when keyword then
it will optimize it
ok you might get i do that captures
again they won't give you another
capture so in order for you to for you
group in order for you to reduce that
you need to set up the settings and do a
human simulation so it's gonna you know
it's going to check it
HTML thing three up
ok I stopped it for our sick i'll be
here's the page on it right so we do is
you here are the images that you need to
fix remember the x.x ones you need to
own you need to fix now if you want to
see if you don't really know what you
want to put here you want you could
check the competitor so they put here
for you think for two things for you to
college tipsy 42 college tips
that's what he did he mention it one
ones and he mentioned it seven times on
the page
ok college tips we see that's that's
what you can do
ok recommendation you want this is you
know the typical recommendation then
these are the images so now let's edit
this is what i like about this okay
keywords in the title
we're going to do is you're going to go
here title and meta tags here you go
i'm going to put College tips here so
now
Wow optimization great 70.5 isn't that
awesome also put that there
ok
actually it doesn't really change you
didn't change i remember last time these
two care about it now they don't lose a
remember that website auditor always it
always what we call this update so you
make sure they always updates like you
get you could keep track of the
algorithm
ok now we don't have h1 tag we don't
have an h1 tag with the word college
tips on it so go here and then where is
time to edit resource tag Jack let's
look for the title
you know you put it here somewhere
well you put in there somewhere make
sure it's here somewhere
ok and then here are the empty altex you
search for it and you don't fix it with
eltechs ok once you're done you save
page you could save it on your desktop
which I usually do or you can directly
upload it to ftp you can do it using the
Preferences you just need to do it