[Onpage SEO] Website Structure Audit - WebSite Auditor Training Video

A quick onpage SEO tutorial on how to optimize website structure & HTML with WebSite Auditor tool (part of SEO PowerSuite website promotion toolkit)

---

Closed Caption:

welcome to SEO PowerSuite
video training Theriot in this video
you'll learn how to optimize your spec
structure
and HTML coding to make it 100 percent
search engine and user-friendly
let see how you do that with SEO
PowerSuite
on page if the o2 website auditor
0 so you start website auditor and
follow the pop-up wizard
all you do is enter the URL of your site
and run a quick search on it I'll
if you like you can fine-tune some
advanced settings
first mark this check box to access them
here you can choose the info web site
auditor will collect about your state
speeches when creating the project
you don't have to select all it
co-factors here
as you'd be able to check any of them
whenever you need to
using this menu you can specify how many
pages of your site you want to correct
I'll by default website auditor
considers all peaches reachable in two
clicks from the home page
you can remove this limit if you like
just keep in mind that the more pages
use ken the longer the check may take
you need these filters if you want to
analyze a particular area
your site for example a farm
or product catalog okay
now with state auditor has finished
putting defect read together
now it can gather some crucial info
about the fan pages
this is the full list available page
ranking factors
up if you see some of them have already
been updated
you can stick with the default selection
wait just that is needed you can choose
even more factors pressing the add more
packed in here
here we are
back to back fit auditors working area
now you can choose the data to be
displayed here
right click on the header any column
are used to manage workspaces button up
you can add more columns to the current
workspace and remove the once you aren't
using
feel free to change their orders
convenient have you noticed the drop
down list below
it lets you group all project entries by
any column
by default all the entries are grouped
by page
to show your state's directory structure
you can expand
or minimize the list of pages in each
directory
up point the cursor to work to page
and you'd be able to open it in a web
browser make sure
all the pages are logically distributed
and folders
good take a look at their names to
up folder and file names build up your
site's URL
and you might want them to include your
main keyword
which led up to your site's ranking
potential please take a look at the
titles of your site's pages
two main things to consider here first
each page should have a title empty
or in a doesn't count and second
this title should be repeated on any
other page up the fate
the same holds true in relation to meta
descriptions
why so Google from the pond duplicate
content
and me under AP just having it survey
response codes
or the next item on our checklist it's
very important that your whole website
is acceptable night and a I'll and
responsive peaches
get promptly removed from search engines
indexes
I'll 200 means that a page opens up
fine 301 is an SEO friendly be direct
I'll looks good so far doesn't lead
but look pages with the 404 status were
found nonexistent
most likely they were deleted from the
server
but their links pointing to them
somewhere in your state
you find them under broken links by the
way
this can not only be links to
non-existent pages
but also incorrectly formatted it links
whenever you click on such a link
you get it air message this
undermines the sites credibility and can
play down its value for search engines
and people
there's a special button to access the
list a broken links
founder each page well
web fit auditor will show you the URL
look to think
its anchor text and the response man
gets when opening the URL
in a browser here you can see the
instructions that
for search engine robots
these include role but that txt
instructions
X Robert Stack no index meta tags
and meta refresh redirect if you wanna
page to be discovered by search engines
make sure it's open for indexing
finally if you strive for high Google
rankings
you should also keep your state HTML
coding 30
any airs up so
if website auditor find them airs the
warnings on your pages
you better have been corrected ASAP
this move alone is likely to push your
page is a few positions out
it also encourage search box to crawl
your site more often
as a result new content you publish will
be discovered
factor now you know how website auditor
makes your site
system work like a clock these little
structure tweaks
are sure to check new ranking values
into your site
well see this for yourself with the
website auditor
from SEO PowerSuite