Create HTML Email from a PDF-Part 2

See the full tutorial @ http://www.edhart.me/2011/02/how-to-c... This is the second part of a multiple part tutorial series on creating HTML emails from a pre-designed document.

Many firms that rely on marketing have a similar scenario: The marketing staff has created various marketing pieces that work great as print pieces, but when they want to do some customized e-mail marketing, the effort boils down to sending attached PDF documents or using template based subscription services.

In this tutorial, you will learn how to take a PDF document (or Photoshop image) and use it to create and send HTML based emails. You will also develop a skill set that will enable you to better design marketing pieces especially for HTML marketing. Concepts include exporting to images, slicing images for web, optimizing images for use on the web, cleaning up HTML code, working with a webserver, and inserting HTML code into an e-mail.

In this series, I am using the following tools: * Adobe Acrobat (for exporting a PDF to an image) * Adobe Photoshop (for slicing and optimizing the images) * Adobe Dreamweaver (for cleaning up HTML and uploading to a webserver) * Microsoft Outlook (for emailing the HTML pieces) * Apple Mail (for those who use Macs)

There are many other tools, some of which are Open Source, that can be used to accomplish the same thing, however the concepts are basically the same as with these tools. Get the concepts down and the tool doesn't matter quite as much.

Link to Part 2: http://www.youtube.com/watch?v=Ya168H...

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Closed Caption:

okay our first step in this process is
to take a flyer that we've already
created and we have here a sales
conference and we're going to export
this to a image file using acrobat
so I want a place to export it to so i'm
going to make sure that i have a folder
here that I'm going to work with to keep
myself organized and i already have this
folder called HTML marketing and will
create a folder in here will call it to
a 12 sales conference and now we're
going to export this document using the
export function as an image and i'll
pick jpg
I'm going to stick with the default
settings but you can tweak those however
you would like and I'm going to find my
folder and save that document now
acrobats going to export their two pages
of this flyer and we're going to export
both of those as their own individual
JPG files and there we have our the base
of what we're going to work with to
create our HTML peace