improveit 360 helps Thompson Creek Windows Grow Their Business

Using the business, sales, and marketing CRM from improveit! 360, Thompson Creek Windows was able to grow their business from $2 million to over $40 million a year. Find out how - http://www.improveit360.com

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when we implemented improve it 360 and noms
spot 2003 we were about two and a
quarter million dollar business
I had three sales reps at the time up by
2010 we've grown to over 40 million
dollars in revenue
run in about 35-40 your sales rep so
are it the crazy explosive growth really
fun times and and and that's that's the
exciting stuff and
in business and that up a lot of that
hell happened
are was a lot of hard work the one
behind it but was made some good
decisions
I and some other procedures that we put
in place the systems we put in place
and the way we bake them into are by the
way they were picked and I 360
was was really on vital to the growth
my name's Rick we still on the
presidency of Thompson Creek window
company
perot window replacement contractor in
the Washington DC market so early on
when when we were
what we're moving from the scheduling
book we did pick up
are lead management on software
program and and it worked for us for a
couple years and it did make a
difference it helped us to track our
resources so that we
got a better appreciation for the cost
%uh of
the the expensive that there was
associated with those leads I hope just
understand where this leads were coming
from
and and that was that was valuable arm
book but fairly soon thereafter
as we started to grow we recognize there
are some limitations there
we we needed a better arm method of
scheduling our
installations and better that our method
to manage in the
the the back and operation of our
business and so
that really led us to improve it
I was very excited about the changes
that we made
to implement improve because they were
actually major improvement store
business process
from a bit benefits that you're going to
get from from improve 360 CRM
the you're gonna have real time
information real time
are processes in your business you're
gonna
force your business to to adhere to the
to the best practices
arm you're going to have though the
reporting of course
you're gonna have on I i don't know how
else you would manage your business
it's it's the heart and soul of your
information gathering
and without good information you're not
gonna make good business decisions
so I don't know how you operate a
business without it so
reporting him vital to running a
business and
in the absence of you often draw their
own conclusions
you know you're looking for an
explanation for something and and the
hypothesis start flying around
and unless you got data supported guy
the you end up Jason
chasing ghosts so are that was one
amazing things about
one week when we implemented improve it
the the reporting that we had
was just i opening some other some other
things that we've just never really
occurred to a certain lead sources that
we saw
or I generating a lot elites didn't turn
into ones that
I had very closing ratio so so the
marketing data
immediately broader marketing costs down
and and the cell's efficiency reporting
a media we made our sales force more
effective water managers know which
which a specific areas to target to
improve
a rep for for months might be one rep
era para
recision problem another one might have
an average sale price that
that was a little low all the blending
into the
to to the on and I so I but without
being able to really track
the the specific data and roll out and
do it here you
you of in treating symptoms not
not the real disease are the real cause
of the problem so the data really helped
us to
test to see improvements well that
immediately seen the sales efficiency
reporter and everybody likes to see the
the validation of
are above what we're doing on a daily
basis on a weekly basis and I think
are as soon as we got that to Lysol my
sales manager had
arm have very effective tool for
managing this team we saw
immediate results right there that's
always been
kinda my my my first in favor report to
look at and our
first piece a data are see in the
organization
really forced to our operate in real
time
and and arm was County and
when improve it when we put approve it
and and it makes your
makes you really exposes all of the bomb
flaws in your process
I any bottlenecks gonna show up pretty
quickly because a
dad is not gonna go in on time and when
that happens EU use or to understand
where the weaknesses were in your
business
so on it to me that was valuable smooth
out the business process because
you you can't hide data can hide if it's
not going in your gonna see a pretty
quickly
and so are so you can fix the the real
issues
so just about every department
intersects with
with the CRM system month starts when
the
with with the initial read markings
gonna
use improve the 360 constantly that's
that's their
their lifeline organ if you are leads
through that we're going to understand
whether or not we've got a disposition
for every lead for the day
and understand whether those
appointments are confirmed or not it's
how we issue this leads to our sales
reps
that's how we was overly its midst and
how we're performing
on a daily basis on a weekly basis so we
can measure ourselves against our goals
are are our production department are
quoting is gonna happen in
in improve the 360 so I even purchase
orders are going in there
we're going to understand the flow the
business up
there isn't there is a part of business
that isn't gonna operate within their
the CRM role for of ocean there when I
was a to Emily
two and a quarter million dollar
business on
improved 360 was more software that we
know what to do with
and I'm so happy that I put in place
when I did because it's so much easier
to build on those processes rather than
to convert to them later
numb the pain of change is
can be pretty substantial and the large
ER the harder to change the more you've
gotta turn
definitely better decision to start
early bill wanted
grow into it then to have to switch to
it when you're already feeling the pain
it becomes a huge business interruption
what we were
when we're starting out early on we did
not call center I wasn't until we
implemented a proven we saw
what functionality it had we started
bill call Sarah can build around prove
it because
we recognized we were accumulating all
these leads were built in this database
are we needed to do something with it
and and so
up you know wasn't even a
chicken-and-egg thing we need to have
the technology in the system before we
could put the call center
and make it to make it productive so
and prove it was was really the trigger
for us building are
our call center currently we've probably
got 30-40 people working in our
in our call center to time because the
databases gun surveyor
over the years but to it's fantastic
lead source
thing and helps us to up %uh to smooth
out for
reproduction right it was certain times
of the year leads just comment
in the fall it's kind of organic and
natural but
our businesses to take the seasonality
our home improvement and the only way we
can do that is to be proactive in the
generation particularly when
are when the phones are ringing so so
before we put improving in place
are we would work home shows and collect
a lot of customer names and and
maybe you we get back to the office but
we'd be pretty busy running a few leads
after the show and
and that the other ones might end up in
a drawer somewhere
and and it might be a couple months
later when somebody stumbled upon things
were a little slow and we start calling
but
are there was no structure around it and
no no discipline no
no system to really cultivate mine
that the previous are leads that we
collected our mind the database with
women really had it before that
and really didn't occur to us we didn't
understand what kinda value we had
are with within our within our database
and after approve it up in a book called
matches together and and have our
real system around how to keep working
those
those leads that we had already paid to
acquire
are we will see tremendous efficiencies
was gonna go to pay to get the lead we
just didn't realize what we could do
with it
and so on improve really helped us to to
solve that problem
when I when I recognized the the the
need for a
CRM customer relation management
software business
we were small business we were to a
quarter million in sales
and on by putting
improved 360 in in is are CRM
I recognize that I had a for business
management software platform
that was totally scaleable the week grow
into and that we weren't gonna have to
change of %uh
later was much more important for me to
make the investment early on
and build in a system where everybody an
organization understood how
work and now grow into all
functionalities and improve it
over the years if I was going to up
the talk about improving 316 the value
it produced for our business and that's
what i would tell
on just look at our growth first this
this was made part wouldn't have been
possible without havin
affective business management software
and improve 360 was that software that
that we're ever built our business on we
chose that one and no
and provide all functionality that we
needed to be successful
are for the past 15 years
many times I got a lot of friends in the
industry over the years and i've a
recommended improve the 360 doll