[Facebook Training] The #1 Factor To Huge Profits On Facebook Ads

http://www.iProAcademy.com

Over the last several years, the number of Facebook advertisers are growing exponentially, however vast majority of them failed. The reason the failed is not because of competition or Facebook's advertising platform. It's really because new advertisers tend to complicate the process and misses the #1 factor that can lead them to a massive success.

In this video training, Fred Lam from iPro Academy has shown what the #1 factor to success on Facebook is and how you can use it to your full advantage. It can also potentially help you skyrocket your profits if you are able to fully master this single factor.

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Closed Caption:

however money rent land here and welcome
to our video training all about Facebook
Ads Now in this video training I'm gonna
talk about the number one factor to huge
profits on Facebook Ads Now many people
ask me the question over and over again
they ask Fred how are you so successful
in facebook got well I B suite after
them with one word and this one word is
the most important thing in fact is the
number one factor to really help me
profit from my facebook ads and I'm
gonna show you what this is right now so
what you learn in this video trainee is
the number one factor to face on ads
that you must enact see you must master
for success if you want to succeed in
Facebook you need to master this number
one factor and in this video is raining
I'm also gonna show you the number one
best tool to help you minimize your risk
on your investment and potentially this
tool is going to skyrocket your profits
and the way I mean by that is that if
you are able to really news to store at
the best you will actually make a lot of
profits straight pant Facebook ad in and
show you what this tool is and a
matching a walk you through step by step
on how I personally use it for all my
Facebook campaigns now you might be
wondering Wilfred don't just hold and
just tell just tell us right just tell
us what the number one factor is to face
on ads while whenever anyone asked me
this question the first thing that ask
them is dennis what is your targeting in
facebook hard-hitting is the T and is
the key to success in facebook now why
is turning the key while first pardoning
makes or breaks her campaign if you are
advertising
wrong message to the wrong audience you
will fail you need to actually
advertised the right message to the
right audience and when a lot of people
start advertising on Facebook Dave think
my dad is not working is my campaign is
just not working well it's not really
necessarily d had that's not working
majority of the time it's actually the
targeting because you don't understand
who you actually advertising to suit
your message did not resonate with those
audience is just like you are a
Republican or a democratic obviously
those people in politician these speak
differently in the language is really
different
just like another example really great
one is if you support Hillary Clinton or
if you support donald Trump obviously
these are two completely my sister
people don't have this way on reeling
this message to his audience and Hillary
has her own way are really her message
through her audience if Hillary we're
trying to use her message that she used
for her audience to people that falls
down is not going to work
vice versa for Donald is not gonna work
as well the reason why is that because
again they had they may have the right
message but they're talking to the wrong
audience so you have to really
understand who you're targeting to
answer really craft a message to the
audience so you will have the right
message and the right audience at the
same time again in the wrong message and
the wrong audience you are guaranteed to
fail so that's why I don't want you
really waste money on Facebook ads if
you don't understand the importance of
targeting the second thing is that
Facebook is all about
party this is their strength and no
other advertising network in the
industry can do what Facebook can do
because that's what makes Facebook so
valuable that
Facebook Roy become one of the strongest
advertising platform in our industry is
really because they're targeting you can
drill down two people died likes cats no
WhitePages likes draft alexei bruh or
even to the most craziest thing like
spirituality and old other stuff like
anything that you can think that has a
market you can actually advertise it on
Facebook because Facebook is that
powerful and Facebook down almost four
you for a specially for advertisers like
you and i truly am so you really need to
know this is Facebook strength and you
need to turn their strength into your
strength and really start making profits
by utilizing and leveraging the school
at which his party now a friend I know
about targeting well targeting a scree I
can go after people that are Pacific
golfing you like people that like dogs
who would delay weight loss but my ass
still doesn't work while you're at it
still doesn't work because you're not
doing one thing ok targeting plus
something right in between equal to huge
profit and this something in between is
basically stock your audience you need
to know who they are what they liked and
showed the right at through people for
huge profits this is how you become
super successful for Facebook ad and
start turning Facebook at into profit
you need to do and you need to know how
to stop her audience now you might be
wondering Wilfred how do I stop these
audience well you know what Facebook
actually spend a heck of a lot of money
to really create this and this is by far
the number one best tool that you need
to master they you need to know how to
use it
inside out for you to have a very
profitable peaceful campaign would just
the audience insight now all you see is
like a free tool anyone that has a
peaceful town all you have to do is just
go under tools and audience insight and
then you're gonna be to a new browser or
new window with the use of the audience
insight and you know what I'm gonna show
you how I personally use the Audis
inside so you can actually fall exactly
what I do for your targeting and
understand exactly who your audience are
and start crafting a message to these
audience so I'm going to flip over to my
browser right now so this is how the
audience insight looks like now by
default and the location is United
States join united states right here dis
data is just telling you that 54 percent
of women are in facebook in united
states are in Facebook right 46% are met
so this is basically all of Facebook's
data and basically if it's actually more
skewed towards women than men on
Facebook right now and this is all the
United States now lest they trample you
know what I'm report but had to really
show you how I do it and what I would do
so to speak here let's say ok let's take
an example you an example and sample as
they were going after a fitness product
okay or a fitness this we will see if
this book so we're trying to sell a
fitness ebook so obviously when it comes
to fitness the first thing that comes to
mind is obviously weight loss fitness so
we're narrowing down what our offers
going to be so are offered specifically
gonna be about fitness and weight-loss
so how you can lose weight with fitness
so when it comes to let in mind right I
would actually go after public figures
that's the first thing that I would go
after and I'm gonna go to Google and
search for top public figures in fitness
and let's see what comes up so I see top
100 most influential people in health
and fitness alright let's see what this
ace so there is wow this is call Kayla
its ok I never heard of her
lissy let's get some information about
her so let's see the sea in this even
find this kind of interest we can find
her so right now wow that's crazy
99% of the people delights are expressed
interest in Kayla are women right to be
healthy no I don't want this I don't
know things alright so I'm actually
gonna find out more information about
her first I'm gonna get bikini body
competent ok makes sense it's all about
women right it's all about women so we
know that right now for sure that if
we're going after this audience now this
type these are outright ninety-nine
percent female so what this means this
means no mail related ads or offer right
so that really drunk and I we have to go
after very very specific we have to go
after winning and our ads and Hermione
pete has to talk about women now let's
look at the lights thousand right after
a look at this delicate lifestyle no
sorry I will get the H so you're gonna
be surprised
well I why not surprised because she's a
fitness queen of Instagram instagramers
room for more younger audience so it's
really people from 234 so this is the
age 18 to 24 female alright so obviously
we need it to be more more more trendy
needs to be more modern it can be using
late
own techniques and all those other stuff
so we can scan stuff right
why you some like really upbeat and
truly latest and the greatest kinda
thing for this audience to work so
basically that means you'll do modern
trendy right so I'm now I'm really
translating these data to really help me
understand these audience and I forgot
one of the most important thing is going
to be ok it's alright so now we're going
to look at the lifestyle lifestyle is
very important so here is these children
worse so children first are generally ok
before I see that story there's an eye
over here
ok these lifestyle or even I myself
don't know what they mean so you have to
hold her over the small icon and this
will tell you exactly what this
lifestyle me so here to read it out loud
children first I generally young
families at a median age of 25 all
currently raising children evenly split
between married couples and singles
these renters are four times more likely
to be students they earn upper-middle
income and live in suburban areas
alright so we know that these are now
mothers right these are mothers and
these are upper will see these are upper
that all income alright so before I
dissect not I'm gonna look at more
information so full steaming bowl of
steaming there's a mix-up affluent well
educated couples and singles to have a
network tending to fall between half a
million to a million and our
entrepreneurial bunch wow that is very
interesting saudis again these are a
fluid and these are all right so these
are well educated it
hate it nicely career building so career
building is being a young child singles
they are mix of mobile renters and
first-time home owners living in condos
and single-family houses so again this
really doesn't tell me much because it
really doesn't it defeated that those
two so let's look into another one
person lavish lifestyle lavish
lifestyles can expect bush couples with
teenager kids mini vans and mortgages
luckily it was a ranked fifth in the
country to have a high income to support
them so again I career building
basically they're not saying they are
young but they're not childless
obviously all these are married couples
and their pre affluence oh I get it
reinstated these three factor
palaces and houses so sparse and houses
dominated by middle-income alright again
affluent people challenged couples in
their mid twenties which I know this
group of mainly high schools grads owns
their phones and tends to live in
suburbs and towns around this ok 15
boxes and some worms worm Suburbans
suburban sorry not pronounced
incorrectly right now so it's one of the
best hkey
clusters these families shop at up CEO
store spends time bettering their nest
and adhered to regular fitness program
so these people actually span more
expensive for luxury luxury items right
in another one
summit St are enjoying the good life of
luxury travel entertainment consumption
of every kind within easy reach so again
these ppl spends money on luxury item
role parents who are single parents who
live in some of the most rural parts of
the country they rank high in working
women and booze perhaps start a crucial
network predominantly through the homes
they aren't quite so we know that
these are well-educated people again and
also sees that these people are really
entrepreneurs are they are in the middle
of building a professional career right
now we know even more about these
audience now before we start crafting
and that i watch you start looking at
the activity is very important when a
look when you look at activity you want
to really see the frequency of
activities so how often do you like
comment post like post share and ATS
click now as quick as really what we
want to look at because we ask later the
Greeks Irish here basically is in
comparison to all the audiences in
United States in facebook or on Facebook
so these people that expressed interest
in kayla has three times
chances are more chances are 31 percent
which answer is of clicking on that
saudis people actually click ads so they
respond to you so that means respond to
at that's good for advertisers good news
for us right so the next thing that I
will look at is under purchased now
under purchase I would actually ignore
retail spending on online purchases its
I can't really figure out these data to
be released super accurate because this
number of really kind of the scene from
time to time but what I really look at
is the purchase behavior and pay the
purchase behavior is basically new s
consumer behavior based on purchase
activities so you can see right here
that subscription service this is what
they like they like subscription
services so these are what they buy buy
subscription service this right so maybe
the honest company is a tradition for
services or anything that's like monthly
trial or maybe at the gym
really spending money at the gym on a
regular basis eccentrics Metro now help
them beauty is a big one right so health
beauty and the office spent a lot of
food and drink right so we can start
crafty and add the specifically to DS
audience now what I would do it again we
can't have anything that's related to
male species are 99 percent women
secondly industry mollering
old granny are all in east to be trendy
and these are mothers so these are
people that are very well educated into
the care about their family so if this
is the case
alright if this is the case here's what
I would do what I would do is for the
image I would find a very attractive
women with great body body so it implies
that the audience can be like them right
so that's what I would do forty image
now for the actual tax so let's see
we're doing and we're going up to eighty
book offer
ebook fitness book and we can really say
something like this weekend stay again
because these are people that are really
building your career two billion
professional middle of buying luxury
item
they really responding ad and they have
money spent in East me modern and trendy
in needs to be modern and trendy so we
can actually talk things in the more
trendy more modern more aspect of things
so we want to know the leaders seem like
these discovered discovered how this and
by the way I'm not making this actually
working as I never heard of this Kayla
businessperson so I'm actually doing
this on the fly so this may not work but
I'm just really doing this recording
this very nice so I wanna say discover
how this how discover how to get the
perfect body doesn't sound tractive yet
so I'm gonna say discover this latest
discovery not discovered this latest
scientifically proven seven minute
exercise that will help you read your
belly stretch your unwanted fat that may
help you can see will hope that may help
you just read
unwanted belly and get ready for the for
your Beachbody see how men Missy get the
perfect body that all men who stare at
right now again I'm these agree
truly trying to show discovered the
latest proven discovered the lead is
proven scientifically proven so again
this answer is this as our people be
well-educated it and our modern because
people like the latest and the greatest
and one is debate best fitness exercise
and the seven-minute and scalable
disassembled in exercise really answers
having no time in the rebuilding of
career and this many have to family now
that helped you stretch unwanted fat
really as hers obviously we'd all this
right here right now people are
expressing interest in Kayla sold it
really want to go after weight loss and
fitness and get ready for the beach body
again when you talk about Beachbody
people will start thinking about wearing
the latest and the greatest bikini or
the latest greatest victoria secret line
swimwear all those other stuff right
get the perfect body all men who stare
at obviously these are people that
really want to be attractive and these
are just being honest right there's
still look attractive and they by
watching items just to make them look
really really great so that's what I
would do and again if I start to have a
perfect and craft a perfect the right
message to this audience it will work
now if I at the beginning
did not use the audience insight and
start to have an assumption that while
all people don't like scale up because
because she looks hot and I think name
will like her and meant that expressed
interest in fitness me actually follower
and we guarantee it so have I happened
at thats really taylor's towards men
going after Kayla interest that is
absolutely not going to work or if I
have like an older female right I see
that ok we all know that kill us all
attracting women and if I did not use
the audience insight and I start using a
older female
older female in the ad so roundly
thirties or forties and she looks
attractive but she's not young then it
doesn't resonate with an audience so you
really need to go into re since I first
understand who you're on his before you
start crafting a message through those
audience and what I would do if you want
some homework right now some action item
what I would do is take your best or top
performing or biggest size and
understand the audience's first alright
because once you're able to have one
already is working very well for you is
actually very easy for you to scale on
Facebook so again before you do anything
else
the first thing you want to do is really
understand your audience and understand
you're targeting and really know who
these people are so some action an
employee guys master audience insight
and know your audience this is very very
very important if you want to really
succeed on Facebook you need to know how
to master the audience insight and start
to know who you are and start crafting
the perfect message and the perfect
landing page for these users alright so
that's it for this video training I
learned a lot more video training to
come so if you
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