Interview with Lori Fraijo Raygoza of Spamfighter & Chicalogic

http://www.besttechie.com - I interviewed Lori Raygoza, Managing Director of Spamfighter in North America. We talk about the company, products, favorite software, and empowering women. Check out some of the downloads below. What more could you want?

Spamfighter PRO Download: http://bt.gd/QTzOFY
Spamfighter's DriverFighter Download: http://bt.gd/TbPaEO
Spamfighter's PasswordFighter Download: http://bt.gd/Q5yo9P
Chicalogic's Chica-PC Shield Download: http://bt.gd/ZZDiIf

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Closed Caption:

did do
so right now I'm speaking with eyler
goes a
a span fighter geologic I'm you do a lot
for both companies I was curious because
little bit more about yourself
as well as I you know what you do you
up for spam fighter and chic a logic and
you know what what what's behind that
would see idea behind both companies
share and sustain Potter
is up I is a worldwide
security protection suffer company that
I am
actually was put on the map with their
free version after anti-spam software
I'm we have transitioned into I'm other
offer
thing systems as well as saddam
applications
for and smartphones
as small as on PCs and Macs 0 are not
only providing
I'm anti-spam we're now providing
optimization suffer so
we an able feet people to be able to
work with what they have if they provide
the right software mister person at the
right software
day can protect themselves from paquin
I'm thinking actually optimized their I
am
old XP to worked nicely
top if they were moved to clutter from
their hard drive for me to clutter from
registry system I'm we sell I'm
suffer an at a very competitive price
we don't cell sweets b-cell stedman
safferstein users have the ability to
remove the duplicate file they needed to
with duplicate file
I'm or have the ability to speed up
there
up pardon system writes a suspect
so basically you're providing you know a
single product that
to get the job done so people are
overloaded with a bunch of different
features in
not sure where to find one stuff like
exactly
that's exactly right so overloaded with
a sweet words
a gazelle then features I'm it's
basically
very focused on if the in user needs to
update their outdated drivers weekend
updater outdated drivers within
one clicked and an act that's pretty
cool yeah and we also need a lot of
folks to I'm diversify their own part
folio with
white label lean or OEM mean our own
software so we're provider for a lot of
and small startups as follows: major
companies to
and diversify their I'm kinda portfolio
with
I registry cleaner or hard disk
optimizer
absolute naval businesses to be able to
get more at our customer base and
more weeks we don't see that as a
competition we just hit as I'm
more at our b2b site is bean
revenue and June buried inside words
its Sam a solid business for us as well
at school I mean yet not not to offer I
think these
a lotta software companies are I think I
think afraid to
venture into white label Sub sometimes
because their nerves that will be given
to you
some their other revenues as opposed to
selling directly to the other
corporations on
so you see I see that as as it has an
advantage that you guys to my level
yourself or two specific corporations
that's pretty get
Dec definitely in that mean nada
freshmen have a new products
three weeks I'm so we've had we iron out
the kinks in its
its very sophisticated than they can log
in and they can see how many installs
that they have served I'm with our
software I'm
and Hamirpur I'm installations has
turned into do
an actual purchase I'm on a date
Diana by date bases or and by country
basis
cell I'm with our stuff where it's at
look was in twenty three different
languages into
sabi enable at a company's to
get more reach on to the end unit about
220 countries
where you at twenty three different
languages into crack that's awesome
I mean I don't I don't think there's a
very many so there's very much self
rather than
condemning languages um do you
do you you have people a translator has
that worked
yet so that works is that I'm if we our
support team
is on is hired to support his followers
to do
translations so on and headquarters in
Denmark you had
people from all over the world leaders
in the office I'm as well as we have
at I'm team in thailand we have a team
in Ukraine
and the team here in the US
and a so we actually recently on
purchased a new phone system to where
we're buying local numbers
that on for countries that can call
I'm and their locale I'm in get
supported
and get supported and I found this ap
when they purchase a product very nice
at language
that's pretty cool a.m. so exceed our
love over that span fighter
I'm Kito Saluda a geologic another
company that you're involved with the
terms a
group the products they a you're putting
out there as well
capture so chica logic drive from %ah
in I E was sodden
kinda fed up working for on
and not so smart men entered discuss
haha I
and want to do something on my own and
so I have the e-commerce background
on and I thought that
there is a need for women to be
presented with
I'm solutions that are
simplified to where they don't need to
understand the five different
on different stance just it's one scan
if you need to scan your PC for Mauer
don't present me with a quick are good
better best can just give me one
scant because I'm having to do with
everything else so
I the whole thing is to empower women to
be more technically Saudi
I'm with how much reliance somebody else
and I'm
a software is not written in a way to
wear
it dissed her gettin at add gender
so I am I work with companies
that I put my on own language into it
where it's simple
its doesnt there's no guesswork
whatsoever on that
not seen that and needs to be simple
fight for women
because they don't understand but if
there's I am
5 scans fine I just well it down to one
right and I think I make sense also from
is def
here impugning for males timber but also
yeah I think they're
I think sometimes women yet as you and i
think is ur
kinda alluding to a the area they don't
feel as comfortable technology it so
and it depends on the go I think you
know I'm gonna come from you know who
use iPhones or blackberries their cum
they love their spare other phones but
when it comes to
I am you know fixing computer that they
kinda believe that off
you know sometimes in there you know is
interested in there
and they get thick but take but they
definitely can be
right me my step mom unit was paying
Geek Squad literally like three hundred
dollars every single time that can match
our house
pet all of the software computer because
the slow it was actually
network issue so at was just
you know where if she can empower on
South because
there's some think that is treated
by and designed by women its
she's she trusted more mean women will
buy something
if their girlfriend tells him hey that's
cool verses a commercial
that out there but if if micro for tells
me hey this is called Isis
this is what you need to do this need
download I'll believe her over
in Easter advertisement I see cell women
chess women
stop opinion T&A
so we also on drive traffic to your site
with
content so we take something as
is nerdy in tacky Maureen and we kinda
wrap some humor about into it and
and be related to wear its
understandable so like cleaning out your
closet
that's what have to do to you clean up
the copter Lindsay make it relatable
I'm more day to day they can relate to
the daily grind aT&T has so we
provide tech tips I ants we talk about
the products we talk about our own
products
and and it's basically a tougher to
extend the life
at your own PC that's a and that's
really interesting idea I love the idea
comparing women with technology
um so so the this idea of yours come
from a specific
experienced I mentioned on San Francisco
it but is there one thing a canal it
down to do that really
said are this has to be done because
there there has to be a better way of
doing this
I think it's just a my girlfriends for
Tommy at a lot
discuss the new assaults of fire on my
gosh my PC is
stock and you now what don't click on
those links at
your YouTube video you know this is back
on Facebook
came out about you know 8 are at 67
years ago and
so they just need to be educated don't
click on it you gotta have it I
an antivirus you have to have that
search certain the must-haves
I'm as more women became active online
with the social networking
they were getting ourselves trouble I'm
by clicking on a lot of viruses
worms and on thinking that they had to
have certain
software no suffer on their PC so I
think it's just
I mean there was definitely just from
people coming to me that I
to fixture PC because I sell safire
actually no I can't just that
it's a more urban education right on
where we get a lot of questions from my
mother
my sister family and so I'm
that's a great test world percent
turnout
something to my mama okay what do you
think this she can understand it she 71
that everybody can understand itself at
school
on admission mission education a.m.
obviously both spam fighter and chic a
logic
they focus on both companies focus on
utilities security software
as you mention which as you probably
know ok
you know isn't the most sexy quote
unquote you know area of software
um you know how aside from the articles
and stuff have you done anything else to
go out
educate people not just women but you
know people in general
about the importance and necessity above
using such
such trips the software like I think and
a big issue drivers are up to date
making sure you have the latest
sir sites or not I make it recall one
it but it's more of just the mantra
smart and
bean to work with what you have I think
downturn in the economy is
on force people to work with that they
have not
you can just go by a new PC when their
PC Isela
I'll renovate to right making it to the
right suffered
PC in update the drivers I'm update
or you clean up the hard drive from text
files I'm
if they protect themselves but the Navy
and and maintain our
sis more extend the life what you have
on that's been
mostly are our play there but as far as
I convince I've been active with them
mom bloggers a lotta mom others arcs are
very influential
on I've had bloggers that work with
better
working for four board I can spur
whirlpool working for Disney that I have
blocked and so
on I've done a lot outreach with his mom
bloggers as follows:
I'm work with them as as brand
ambassadors
mom so their blogging about Disney trips
are blogging about refrigerators that
a lot of them were not blogging about
tak
and its cuz again it's something that's
taboo dated did
didn't know how to get started so I've
done a lot outreach love mom bloggers
that
it's been great where I've enable them
to provide a more value to the readers
with satin giveaways I'm which is the
great self
yeah that's for that's awesome I'm glad
I me I'm really glad this
to see that you guys are really reaching
out and and getting involved with
community as well as you know building
building the brand the span fighter and
geologic by educating consumers
I'm one thing you mentioned are you know
it in the last answer was there you know
essentially with what people are able to
go and buy new computers they're not
able
because do that you know economic
reasons and things like that nature
um it the recent release of Windows 8
which
you know some people may not go out and
buy a new computer but they may
upgrade to Windows 8 because actually
Microsoft this time around made it
fairly
inexpensive do so um
is your software both staff writer
geologic went as a compatible
hand if not is there is there a time
frame for
for young people can expect to have that
check anecdotally
yes it is just more about I'm vanity
an our folders are to wait
Windows 8 is weirdest are shortcuts in
the folder snail programs
is an not is clean
he and we have to clean up the
presentation a powerful does a person
it's so
when someone installs are some of where
antiseptic Lee
spam fighter we have subfolders for
I'm support for buying a license
for I'm help files and so on have those
folders are now
on clutter and when is dates so it's
basically we just need to change the
format
that said that doesn't look on
I up for her but but but but but the
software itself the functionality itself
works
you okay school on so we are a Microsoft
certified Gold Partner
we have had that standing for years
and as well as her are by are Antivirus
is
certified it tested with Phoebe 100 for
their
anti-virus okay are
on so I I don't stop on the site on
there you have
on sapphire site you have one I saw
piece of software
I am the disc fighter full I believe
that works on the Mac
on did you jump by I don't see any
others your plans to expand that
a product line for the Mac were in the
future that something that you guys are
looking today
the no way a lot a lot a Mac people who
are wasa and visit best Aki
yeah we r on we know that there's a need
stress to provide solutions for
are the Mac audience on weeee
stars in the near future for another new
product not
right now but week will be coming out
with on
a product for I O S operating system
it's an anti-spam
I'm product in its stamp fighter cloud
that we're gonna be coming out with on
we did release I had
and and anti-virus for all and trade
devices to toggle the plan is to in very
well with the free version and the paid
version
so week and those changes have been
developed in the last year while
we've come out with on not operating
system products so we are
we've tiptoed net and we will continue
to on
develop more suffer for other operates a
since at it and when does
so the answer is yes the two stars like
definite plans have
as on what product it's going to be I'm
I don't know that
just checked that we are coming out with
new releases
on Cup every couple months our next one
is going to be the
anti-spam for on the e iPhone operating
system
I mean so so obviously our mobile the
mobile industry
hey would you which you mentioned just
now being my OS and Android
I am and access Windows Phone to
I which is up incoming I am are are
going are huge players there's millions
in my upon millions of people using
these phones every day
and deep and you gotta see this as a as
a big growth
point for you or or not I'm old
basically we it's just going where the
market is something there's always going
to be PC users
that a lot of these folks are doing
without a PC in there are
one per person operate after their
smartphones and so we have a Brandon we
are you we have tracked integrity so
we know that we have to go or use a kind
so
on we will continue to develop suffer
force
smartphones key and go where the trend
is but also not forget about
RPC audience will be PCs in
date they say that dear PCs are be
replaced tablets yes that there's
tests are still a market there it's a
solid for us from
a she has been around for quite some
time a
spam fighter and YouTube in developing
software
for very long time you have a number of
products in the market as you mentioned
both on pc/mac
now and also i OS and Android on how do
you guys got your what's the approach
for keeping I went there are customers
happy
like do you is there something specific
guys like to do in terms of the quality
the product or
a supporter all upgrades are free
on so that's I am
that step for me there's a lot of each
suffered for
fenders out that that charger a source
for upgrades we don't
so we on are and we're up to date with
the you know being compatible with the
latest operating system like Windows 8
in we take pride in having a Microsoft
I'm relationship
and I'm being certified there so we
offer
free upgrades up to par and
certifications
and as well as we offer free phone and
email support
which is on you I mean that's for all
our users
in our trial users and that's something
I it's not actually haven't seen
on biological pest free phone in the
sport even for trial users thats
that stuff when I stand out thank you
guys for
and we have I'm support I aids probably
like 23
hours and because when our headquarters
closes
on support roles over to the US Office
we close
support ross over to Thailand to so and
in user can't get a hold of somebody
I'm pretty basically right three hours
today
yeah nice so CIA's obviously I
you must have a lot of people using a
product you can you give us an estimate
or some kind of number
and I'm terms a you know the the amount
of people are using a spare fighter
products for
Jeff so we have about eight million on
active users for just a free version
spam tighter
well and %ah and the spree for
these customers on are obviously
percentage with our other products
so we have a way to communicate with
their customers stir in product message
each
or not spam in our customers are
communicating them with psych
okay you know but driver solution-based
mark
I'm communications so our that'll give
you an idea outs
and what's an end-user downloads
apotheke mars
we day had I but Scott fighter tolls
that's better than their peace she is at
the Burke said it but other tools
that we have in its costs by turtles
bunker
I'll so ownership back to geologic
growth quickened
a you know today a I sorta like you know
what kinda successes and
and things you've had I'm by with by
empowering women to have in store as you
can share
I am a of people who you how to
whether you've helped with the with your
software or or
for conferences I know you've attended
number talks anything you can share
that's that that can inspire people I
wanted to try our software
sure I think the just
the the integrity of the company is
backed by
partner site: huge
tougher providers like Mauer bites so
these guys are on largely known and in
this industry
and they thought that there is a need
that I could solve
I'm that they couldn't I'm so the been
partnered with a company like
Malwarebytes first
a pretty pics when its success for Cheka
day to partner with a lot of folks who
have lots a very small pool of white
label partners
and I am as well as and being a partner
spam fighter was a huge success for
Tegan
for a stable to work with with them
their product line
and stars success
I'm you know there's a blue apps
we've receive several emails question
for
from customers per thank you for helping
my wife for
you use we think a comment to this great
so I think
the novelty is certainly helps and
end-user
to gap course to download a con its you
know for women by women
for sure this is great they're very
curious and
what it will what is it what is it all
about so
I'm that successful in its often
I'm half my demographics are men and the
other half for women said
the Mennonite the the software I think
a UNIX user curious like how you now
had I Hazare's offer for women happy
Easter
send me exclusive songs yeah exactly
back
it's the buy it for their mother to buy
it for their wife which are so
I we've been pretty successful or a
mother stay which is nice
each and download dot com teacher s
last year i'm for metastatic Spurs offer
which was great so
I think having the the relationship with
the well-known
companies out there and docking you guys
did
pretty successful for us and that allows
women to
you have some credibility and say sure
this is this is a great
and solution great company I'm gonna
don't know their stuff like
very very cool um so so
I ask you then aside from spam fighter
software geologic suffered you have a a
favor piece of software
yes it's %ah called gene
by checked Smith okay and
I'm actually I'm actually familiar with
that cats they make text it makes a lot
of stuff J
that's that's that's screen recording
software update you love it
love it and I kid actual record my voice
record my desktop
send pictures but having to communicate
with different offices it allows me to
on explain things lot better when I can
illustrated sorry because a girl screams
Maha
jean is my favorite suffer ivax
are using the pass it is very good
software I would recommend it there's
been there's also another
there's a bunch out there pitching I
think I really takes the cake they do a
really good job over
reversion is is amazing here um
alright so another note so up what you
know what keeps you going everyday terms
you know you have all the stuff going on
what that there today what is it that
drives you to you to keep going
I am I took by two daughters 7
eight-year-old in her name is
Greece in Eq have a 10-year-old her name
is Chloe
and the are the love of my life in
day keep me going into that he gets
called up mama
as chica logic happens on Stranger
their soccer team cell is really cs6 two
days ago
& Co teen up soccer with
on their dad and 30 name is chicka logic
in the girls
little girls just love be called she
gets out there said I
at scale or and it's really good so
they keep me going and having the the
flexibility to
pick them up from school early one day
or Bell ballot in a classroom sometimes
on is very nice and so on
what's not so nice as wanna have to
travel but they understand that you now
and try to be home I'm home dared it
with them so they definitely keep coming
written they like to clear my name. out
yeah
all the all those vanity searches I at
there was actually
article that I was on site was about my
daughter
and upset about is %uh her cousin family
role at sleepovers a
just now let her site to its a tough
sick mom she told the world
I could sleep overall I
kinda defense just like googled it i
spose on your site so it's very sweet
they like courtesy of decisions for the
fountain plane with everything so
the key 9 tax that's pretty cool that's
pretty cool out there they're using
Google on there are taking advantage of
technology
and car hire other on Instagram grazing
after and allow me to follow them just
yet
I look OS iraq
the get to a point where with that will
there are likely to follow them
yeah actors the matter they become calls
till they
the call which is great show and that's
always a haircut
I'm cool and fun for them then that's
that's most part
Xuxu mention social networks real quick
and last question I want to ask you and
I appreciate you spending at
some time with us answer questions for
for best actor Ian also our
I with its been a lot of fun but if you
had to pick
between Facebook or Twitter which is
your favorite and why
Facebook up because I can't see
pictures love it love the Facebook and
its
on not is quick it's more intimate me
on and i use facebook just for friends
and family I don't
connect with my colleagues or
acquaintances via Facebook thats
that's more connect personally a very
much cell
and that's thats that sexually different
from a.g.o
perspective working with a Danish
company worked with the European company
I'm as quite funny how my colleagues
want to be Facebook friends like her
yeah that style a face pic get
the okay so see mention facebook said
you do you prefer Instagram would you
like the Facebook camera after the
weaver
if you have an iPhone face that going to
Facebook camera
over over Easter correct okay
Instagram user market topic not I aka
alright well thank you very much lower
appreciate your time welcome to us
and this again this is Laura goes over
its fanfare geologic
thanks again for spending some time with
us answer everyone's questions
this has been best thank you to come to
an external CA remember
member take your computers