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Closed Caption:

in 15 years I've been doing SEO there
have been a variety of methods people
have tried
in order to gain links to their website
some work for a while some never did
since many in the old ways are still
discussed online many articles forms and
blog posts
want to explain why they're not worth
your time and effort first
you need to remember why you want leaks
in the first place
long before Google was a search engine
it was Google that first popularized
link popularity
webmasters marketed their website by
trying to get links
but they did it because it the targeted
traffic those links could brain
if gil the reason today why you should
be trying to get them
while exchanging links with other sites
it bad in a bit south
and won't cost the search engines to
penalize your website or anything
it can cause people to make bad
decisions with which cites the and
uplink into
i've seen. web sites that are so
desperate for links they willing to
any website which agrees telling to
there's an exchange this is not the way
to get links
and more so not the way to give links
the search engines
do look at what sites you are linking to
you if you link to once the pain or bad
must pay me those links will only hurt
your site
that more than Mac why would you want to
point your website visitors to web sites
you don't really recommend
as links became more difficult to obtain
webmasters have resorted to pay more for
links the problem with this is that
search engines dislike than
because if you pay for link it's not
really about now is it
so if the search engine can spot a link
is paid
they will disregard it and not counted
towards your link popularity score
in fact they even request that you label
paid links has sponsored
by marking them with what's called and
no follow links action view
this helps them filter them out of their
algorithm
well you can certainly buy ads which
provide a link to your site if you'd
like
just remember it they may or may not
count toward your link popularity score
if you decide to buy links: be sure they
are ones that will be targeted visitors
to your site
were interested in what you sound in
general
your best bet is to always avoid any
sort of link building tricks and skills
well you can submit your site to web
sites that will accept
any link it's doubtful it will count for
much but the search engines
chief and east and it's not about stay
far away from
anything that could be considered a link
farm which is just to bring up sites
all agree to link to each other in order
to increase their link popularity
you should also put the idea of buying a
whole slew excites
just so you can link them all together
increase your link popularity right out
of your head
it's one of the oldest tricks in the
book which eventually get cock
that fad if you own a few sites it make
sense to link between them
you don't have to be afraid of doing
cell just be sure that the links make
sense
within the context of the website and
you'll be fine there are no shortcuts
when it comes to link building
if something seems too good to be true
it's likely that it is
as with everything you're learning about
SEO going to come back to having
something work linking to you