Top Client Database Scripts for Real Estate Agents

http://www.TheRealEstateTrainer.com - Top producing agent Bridget Ann Stuart shares the various scripts & dialogues she uses to talk to people in her client database throughout the year.

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Closed Caption:

I am brian eisenhower and I'm here with
Bridget and Stewart
Bridget II has an average sales price up
1.3 million dollars
and she is on page to sell 36 homes this
year so you that you guys can do the
math on that that's quite a bit a real
estate sales volume right there
so Bridget I know that you generate
such an amazing amount of business from
a fabulous client database
and you stay in contact contact with
them thank you mind
you might tell us a little bit about how
you do that I would love to share how I
do that
it's funny I'm New York assuming agents
it's funny to me that some agency
naturally drawn to talking all the
people they know
but they don't talk to an end up now
more agents only wanna talk really don't
know
and they're like I don't know what to
say to people I know and they get really
weirded out about yeah I have it
the people that prospect to call the
people they don't know
say how could you call it hassle your
friends all the time and then the people
that our referral base clients they'll
say what can imagine con people I don't
know and cold calling
go I know you babe ok I called yeah I
just call anyone
here live in one real estate Millais
I'll talk to you that's the one let's
talk about how you call the people you
know your client database
one other ways to demystify it and take
away the creepy factor that you might
feel
about talking to people you know the
devil plan for the whole year
so literally in December i sat down and
I look at my entire year
and I so you know what I'm gonna call it
right now and March and talk to them
about
their tax assessed value on their home
whether they need any information and
preparing their taxes
did a new CP aid in your financial
advisor so I really am calling them
and I'm offering them information
referrals about things that
it's so easy to forget about an everyday
life because I run around
kids and work in arguing and making up
in all that stuff comes every don't
think about important things like that
secure calling with that type a value
they're going to want to talk to you
that's coming from contribution right
try to at least three calls like that
every year
I do wanna know spring one in the fall
and then usually
one in the summer for at holiday time
and you can pick
which one you want to do so its
systematic yes this is not of the cops
you now on your night going at I know
what vendors are going to participate
with me
and then all do four calls a year there
about their market
okay and is that the duty to do by zip
code or by town you know you have to
look up their exact house
Sol collins et you know here's what's
happening in your
market and last three months and I just
below market update
that always generates conversation it
will stay that turning out wrong right
my favorite call though to make
added the whole year is every January I
call everybody my database
and I just say to them so what are your
plans for real estate and 2014
and then I shut my pie hole and I let
them talk
and it leads to all sorts of things they
might want to refinance are investing
condos are
you know help their child acquire home
where they want to downsize you don't
know what it is
it's better to ask that open question
than to say do you want to buy or sell
cuz that limits their thoughts
right so if they want to refinance and
got needs from Islanders if they want to
do home improvement type: leads my
contractors and that feeds my vendor
program in its
least to action happy life track here in
just you know what do you plan to do in
real estate this year
what are your plans for real estate and
2014 sure
now for your agents right now if you're
saying the senate not right after New
Years
just say what are your plans for real
estate in the next 12 months there you
go
event and then raising and then you stop
and let silence
to the Abbey lighting and I one secret I
wanna share
shirt you have to do two to three phone
calls a year that have nothing to do
with real estate
readers call me up and say hey Brian its
Bridget carried on
what's going on with their dog you know
I saw I saw on Facebook your kid was in
a soccer tournament
the and then you also check your
firewall and you let them talk if they
want to talk much about their family and
you just listen
and I usually like follow that up with a
card like
you know so nice to catch up with you
and I'm so that it all ties in with my
33 touch
but I like it because I'm varying what I
say to them
its offering value court about the
market worth about them
make sure that that's all through the
year well done
Bridget thank you so much for your time
with us now I really appreciate it
thank you guys