30DC Day 09 - Introduction To Rank Tracker

http://www.thirtydaychallenge.com/tra... Brent introduces the Rank Tracker module and outlines how vitally important tracking is to the success of your blog. Find out more about the it here: http://www.thirtydaychallenge.com/tra...

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Closed Caption:

Hyatt spread from level seven right how
is your website
doing today let's have a look at some of
the key measures of success
that affect website's performance by now
you've probably guessed that
everything that we've done so far we've
done for a very good reason
everything from how we've researched and
selected a key words:
to hell we've researched and written
content rest side
to how we've built links to SI it and
its all to take advantage
this final rankings to traffic
to customers to sales put another way
how high your position years in the
search engines
so how many visitors you get to have
many people buy
to help much money you make every one of
these steps in the final
makes a difference to your website and
there's a flow-on effect
the better your rankings up the more
traffic you get
the more traffic you get the more
potential customers you receive
the more potential customers you receive
the more sales you make
and the more sales you make the more
money you get paid
history step has a flow-on effect you
see now why the keyword selection
process
was so important because it directly
affects this model
when we were picking keywords the reason
we picked the lowest competition
highest traffic keywords was because
it helped us with these first two points
so that we could get the best possible
rankings
and the best possible traffic now
everything you'll to cheer site will
focus on improving your site
in these key areas starting with
rankings
and this is where the fun begins you
know
helping other people with their internet
marketing for a few years now
i've seen a lot of people build and grow
their science
the most exciting part is watching
your site as it gets rankings people get
excited when they see this site's
rising in the search engines the people
don't often
gets why this is so important they know
rankings are important but they don't
know how important
all hell valuable getting better
rankings in the search engines
can be and that's because Adam all these
steps
rankings a way you can get the most
possible leverage
its way you can create that biggest
results with the smallest changes
get the biggest bang with the smallest
buck
and that's because small changes in
rankings
mean big changes in traffic let me show
you
these are the top 10 positions in Google
and the percentage of people who
click on that result this study tells us
that and it's simple step from positions
seeks
two positions the hyphen Google a1
ranking position change
means at twenty percent increase in
traffic
from position 524
we can a 24 percent increase in traffic
from position 423 there's a 39 percent
increase in traffic 322 the is a 40
percent increase in traffic
and from position to to position one
the is I to 154 percent increase in
traffic
from the early position to the later
position
so it's not a tiny incremental increase
in traffic
every time we step up one position in
search engines
its actually a massive change to the man
to visitors that we receive
to our website and this is why rankings
matter
so much the problem is it's a major pain
in the neck
to check with your site appears in the
search engines and track
its rankings over time particularly in
the early stages of your site's
development
he's had a track your rankings in just 1
search engine
you search Google and then click click
click click click
keep on clicking down the results pages
into you
fanned your site and that could be one
thousand results deep
meaning you'll need to click through 100
Google results pages and if your site
hasn't been shared yet by the search
engines
you can check through all one hundred
pages
and still come up with nothing and
that's just tracking one keyword
in one search engine tried tracking
every keyword that you are targeting in
all the major search engines
that's why we use markets Mrs Rank
Tracker
with markets MRI's Rank Tracker you tell
markets every right to track your site
you tell it what keywords you are
targeting
and markets ever I will gather for you
all love your rankings
for every one of those targeted keywords
and look at the speed this is something
the team works really hard to create
unspent months and development
creating this module and we're really
pleased with how it works
it tells you when your site gets indexed
want rankings you have fit each keyword
including every web page that you have
that ranks for that keyword
and it goes up to one thousand results
tape
meanie even your earliest most
insignificant
rankings get track here
and its tracking all three major search
engines here Google
Yahoo and Microsoft's Bing search engine
and you can click on these arrows to see
the rankings in a web browser for
yourself
what about new pages that you just added
to your site
that aunt ranking yet how do you keep
track
when they get discovered by the search
engines
this is important because getting
discovered by the search engines
is the first step in getting ranked
in the search engines well when it
every you create a new page that is
targeting a specific keyword
you tell markets ever I bet that page
and markets ever I will tell you when
the search engines discover
that the page exists and watch it
as the page rises in the rankings in the
search engines
if you see a plus sign he has a search
engines know about the page
but it's not yet in the top 1000 results
or
however many you're tracking inside Rank
Tracker the time
if you see a minus sign the pages not
in the search engines index so
every time you add a new page to your
site
just at the page 2 Rank Tracker
and you can see for yourself when the
search engines discover it
right here or you can just tell markets
ever I bet the domain
and whenever market some rough times a
new page on your domain that's ranking
for one of your keywords
it will let you know way that page ranks
in the search engines
but market sunrise right track it
doesn't just check your rankings
and check whether your site appears in
the search engines
it also lets you know about changes in
your rankings
he we see and neat little interface
markets emma has for this
if you see a green number then your
rankings for that keyword
reason if you see a red number then your
ranking has fallen
simple markets ever I also keeps
historical ranking data for your site
that it grabs and keeps a historical
record of
so you can go back and compare your
rankings overtime
the brilliance of this is that it gives
you a feedback loop
if you go out and start promoting your
site by building backlinks
and you see your site rise over that
time period
then you know that the link building
techniques that you're using
is obviously working so you know to keep
building backlinks that way
into your site stops increasing in
ranking
and then you try a different method this
is the only
real difference between the search
engine ranking experts and the
average website owner the experts who
get paid the big bucks
just right things out and see if they
work
and then they charge fortunes for their
discoveries
with this tool those kind to discoveries
i read your reach this is the brilliance
having this kind of information at your
fingertips
that you can finally see the impact
that everything has on your rankings
but it doesn't stop there if you're
serious about tracking the impact
that you're having on your site's
rankings you also need to track your
backlinks
because backlinks at the foundation that
all
site's rankings built on once your
content has been published
your article your blog post or whatever
the factored that most influences your
rankings
is the links that point to the content
markets ever I will also track your
backlinks
and the pages page rank and show
rises and falls in backlink counts
and your paycheck it will even graph
these and keep historical data for you
too
we also have something very unique here
inside market semis right track a
a discovery that was made by Rob
Somerville in the 30 day challenge labs
Rob discovered that phrase match
rankings we've signed is positioned in
the search engines for phrase match
keyword search
is an early detection indicator for
ranking rises
that if you see your site's race met
rankings rice for a keyword
often brought met rankings for that
keyword follow
so marked some right also gives you the
ability to track
and monitor your site's price match
rankings
and this science is another unique
feature of markets ePrice Rank Tracker
mucho
and something that went very proud to
offer you here
so these are the core features a market
some rice rank tracking module
and how you could use them to check on
your site's rankings
every day and gather important
feedback on way the changes you're
making to your site
impacting any increasing your rankings
these are exciting features that we're
very proud of that I'm sure what you're
going to love using
everyday to track the progress of your
site
not just in the city a challenge but
beyond as well
there's just one more thing that I want
to leave you with here and it's
something that you might have noticed
yourself for better ways away and is
structured
it's that website's these days I'm more
than just one
domain more than just one WWW dot com
site
web 2.0 broke that forever and nowadays
we have articles all over the web
on sites like Squidoo and easing
articles on Hubpages and we believe in
more
we have Twitter accounts and YouTube
videos and Facebook pages
and even multiple sites bad a single the
age
and we set these up 2.21 main site and
to drive traffic to that main site
and because all of the site's a set up
to drive traffic
to at main site where they rank in the
search engines
makes big difference to air traffic
levels
in a world first markets ever I will
also
track all of these right here in the
same interface
and tell you where all your keyword
targeted content
ranks and all you need to do is this
just like when you set up a new page
just
tell markets MRI that the content
exists and this is an exciting feature
that way sure what you're going to love
using
in the coming weeks