The ability to market and promote through social networks like Myspace, FaceBook, and YouTube are now critical towards the success and continual growth of businesses large and small, and the like. Small businesses must be able to adapt to, and create new marketing tactics as they become available. One of the world's largest websites, Myspace.com, is no exception.
Myspace offers businesses the ability to do something with prospects and customers that they've been asking for all along, interaction. Not only can Myspace help build your brand and simplify your marketing efforts, the site has the ability to bring customers to you through word of mouth marketing and creating social proof.
Let's take a brief look at a few of the ways a Myspace marketing campaign could help you.
Word of Mouth Marketing - Myspace has over 180 Million profiles on it. If you are familiar with the six degrees of separation, you understand that all 180 million people are actually only 6 people away. Making your Myspace profile stand out from other marketing efforts will help ensure that word of mouth helps others find you through your Myspace marketing efforts.
Social Proof - Myspace gives businesses the unique opportunity to create social proof for themselves. Many marketing experts aren't familiar with this tactic, so let's explain it briefly. Social proof takes place when a prospect isn't exactly sure what to think of you, your product or your service, so they gauge their opinion based on what others are saying. Customers leaving you comments saying, "I love your product", is a great example of social proof. The prospect didn't know what to think for themselves, so they have based their opinion of your product or service on what others are saying.
Building Brand Awareness - Myspace offers the ideal place for people to not only find your product, but to also educate themselves regarding it, thus building brand awareness. Myspace allows users to locate your product, read about your product, and possibly redirect themselves to your website. You can post humorous videos tying into your product, post comments about new information, blog about FAQ's and much more.
Adding Value - If you're looking at giving more to the existing customer, you can do this as well through your social network marketing efforts. You could easily use Myspace as a place of interaction for current customers, and literally let me become one of your "friends". You could give coupons of discounts to your friends through bulletins, give them more and "limited" information through blogs that only your friends can view, and make sure you that you know what your customers think about you and your product.
Myspace is the perfect place to create a social network marketing campaign as you can see. For more information regarding marketing on Myspace, please visit Unlocking Myspace, at UnlockingMyspace.com
Mike Newhouse Owner - Unlocking Myspace
