Search Engines play a vital role in the success and failure of Internet Marketers and others who use the Internet for various businesses. Though a few search engines stand out above the rest, Google is by far the most popular and most sought after by about 50 % of the Internet community worldwide. .As an Online marketer it is prudent to remain in the good books of the search engines especially Google and implement the SEO Strategy Google loves and appreciates if you want to succeed in your business. Let us then identify the strategies Google dislikes or detests and avoid being penalized or blacklisted knowingly or unknowingly. 1. Avoid Keyword Stuffing: Optimizing your content to the relevant keywords or phrases of your website is a SEO Strategy always appreciated by the search engines but do not use your keywords too often in the text to improve search engine ranking because this is considered unethical. Google frowns on this practice to obtain better search engine rank. Use your keywords judiciously.
2. Avoid Bad Neighborhoods: Inbound links especially from theme related quality websites increase your link popularity and Improve Search Engine Ranking. The more such links the better. If on the other hand you have outbound links linking to other sites with a bad reputation, you will soon be penalized by the search engines and especially by Google. Your site will be removed from the index if detected to be linking excessively to a bad neighborhood to improve search engine ranking.
3. Avoid Link Farms: These are pages in websites that contain a huge number of assorted links irrespective of theme or category built for the sole purpose of increasing the number of incoming links to a web site, a SEO strategy implemented by some. If there are more than one hundred links in a page, it is it is considered a link farm. Reciprocal links from these pages are of no value to you. It is better to avoid these rather than getting penalized by the major search engines. Moreover anything more than thirty links to a page will not be of much benefit to you.
4. Avoid Duplicate Content: Search Engines love good unique content and fresh content. Do not duplicate the same content in multiple pages. It has been observed that Google bans sites that duplicate a lot of content. Also do not violate copyright by copying content from other sites.
5. Avoid Irrelevant Meta Keywords: Meta Keywords are what you use to inform the search engines the true Keywords that are in your content. Some webmasters use popular irrelevant keywords to trick the search engines. Do not list Keywords irrelevant to your site in your Meta Keywords. You will be found out and penalized for this unethical SEO strategy.
6. Avoid Doorway Pages: Doorway pages are really Gateway pages optimized for a particular keyword but are gateways to a different page and content. These doorway pages have very little original content but redirect the visitor to the planned targeted website. Never trick the search engines by this strategy.
7. Avoid Hidden Text and Links: This is done by inserting hidden texts and links that cannot be seen by the human eye but readable by the search engines. This SEO strategy is considered to be spam and your site will be penalized once discovered by the search engines.
Conclusion: Adopting spamming techniques to Improve Search Engine Ranking might work for a short period but you are bound to be found out before long. The consequences of indulging in unethical SEO strategies and practices can be drastic and painful. Your site could even be banned, so play it straight if you want to succeed in the long term as an Internet Marketer
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